Georgia to host world's leading tourism exhibition in 2023
Following the signing of a memorandum of cooperation with the ITB Berlin exhibition earlier today, Davitashvili also noted Georgia's participation in the event would be “more effective in further encouraging and promoting the Georgian tourism sector.” Photo: Georgian Economy Ministry
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Georgia will be the host country of next year’s edition of the world's leading tourism exhibition ITB Berlin, enabling the country to present its tourist destinations to an international audience, Levan Davitashvili, the Georgian Economy Minister, announced on Tuesday.
Applying for the status of the host country at the world’s leading travel trade show before the pandemic, Georgia won the contest ahead of countries with “great contribution” to the development of the tourism industry, Davitashvili said.
Following the signing of a memorandum of cooperation with the ITB Berlin exhibition earlier today, Davitashvili also noted Georgia's participation in the event would be “more effective in further encouraging and promoting the Georgian tourism sector.”
David Ruetz, the Head of ITB Berlin, said Georgia was selected as the host country of the exhibition due to its natural surroundings, adding while the country was “well known,” its “mysterious world” was still undiscovered.
In his comments, German Ambassador to Georgia Hubert Knirsch welcomed ITB Berlin’s decision to partner with Georgia and said he expected visits from German tourists in the country.
The german ambassador Hubert Knirsch talking about the important partnership between @GeorgiaAndTrave & ITB Berlin #hostcountry2023 pic.twitter.com/HRViqy76Iw
— ITB Berlin (@ITB_Berlin) May 17, 2022
Business-to-Business meetings with representatives of Georgian and German tourism companies were held following the signing of the memorandum, and involved the Georgian National Tourism Administration and organisers of the exhibition, the Georgian Economy Ministry announced.
Representatives of German tourism companies and media have also visited Georgia's eastern Kvemo Kartli region and winemaking Kakheti region along with the organisers to be introduced to the local tourism potential, the Administration said.
As one of the most prestigious events in the tourism and travel industry worldwide since 1966, ITB Berlin brought together more than 10,000 companies from 181 countries annually in the pre-pandemic period, with the event being attended by more than 160,000 visitors, including 113,500 business visitors.
The Georgian National Tourism Administration, local travel companies and hotels are promoting the country’s tourist sights and potential at the Arabian Travel Market, a trade exhibition hosted in the United Arab Emirates.
The Adjara Tourism Department of Georgia's Black Sea region and the National Tourism Administration have launched business meetings and presentations to attract tourists from the Baltic states, the Government organisation announced on Wednesday.
The Georgian Government expects “even more” international travellers to visit Georgia for the current tourist season due to the “greatly increased” number of applications to the Georgian Civil Aviation Agency, Mariam Kvrivishvili, the Deputy Economy Minister, said on Thursday.
Georgia will partner with ITB Berlin, the world’s leading travel trade show, and hold marketing activities in Germany and the European Union to promote the country’s tourism potential, Deputy Economy Minister Mariam Kvrivishvili said on Tuesday.
Executives from ITB Berlin, the world's leading tourism exhibition, and representatives from German travel companies and media are visiting Georgia to explore the tourism potential of the country that will host next year's edition of the exhibition, the Georgian National Tourism Administration said on Friday.
Bloggers and photographers from Portugal are visiting Georgia to explore the country's tourist destinations, culture, and recreational and adventure tourism products before preparing promotional articles and photo reports about the attractions for Portuguese-speaking audiences.
Bloomberg Media Group, a global business media leader, will promote Georgia as one of the easiest places in the world to do business as part of a new campaign launched today, Georgia’s export promotion agency Enterprise Georgia has revealed.
The Gastronomic Association of Georgia plans to host the 2023 edition of the National Chefs Championship in the country, the Georgian Economy Ministry announced on Wednesday.
A team of Canadian photographers is on a visit to Georgia's various tourist sites to create photo albums about the country’s tourism potential as part of an international media project, the Georgian National Tourism Administration said on Saturday.
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About 10 local tourism companies and the Georgian national tourism administration are participating in the major French travel B2B event IFTM Top Resa, hosted in Paris between Tuesday and Thursday as a networking opportunity for travel trade professionals, the GNTA announced on Wednesday.
Georgia’s potential in hosting conferences, exhibitions, meetings and incentives were showcased at this year’s Pure Meetings & Events, an gathering of the industry of event organising hosted in Paris on Monday.
Maia Omiadze, an official from Georgia’s Economy and Sustainable Development, has been appointed as the new Head of the Georgian National Tourism Department, the Ministry announced on Monday.
Georgia’s preparations for hosting the ITB Berlin tourism industry fair in the German capital and prospects of ongoing cooperation between the countries in the sector were discussed by German Ambassador Peter Fischer and Georgian Deputy Economy Minister Mariam Kvrivishvili on Wednesday.
Georgian wines, the country’s cuisine and hospitality will be highlighted at ITB Berlin, a major international tourism fair set to run with a celebration of Georgia as the host country of the event in the German capital starting on March 6.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Georgian Prime Minister Irakli Garibashvili will launch ITB Berlin, a major international tourism fair, in the German capital next month with a “brilliant” and “spectacular” show of traditional Georgian dances and music performances to mark the Host Country status for Georgia, the exhibition revealed on Wednesday.