Deputy Economy Minister inspects final preparations for ITB Berlin tourism fair with Georgia as Host Country
Kvrivishvili, along with the Head of the Georgian National Tourism Administration Maia Omiadze and Deborah Rothe, the Exhibition Director of the ITB Berlin, visited the Georgian stand, covering up to 1000 sq.m. that will feature more than 80 domestic hospitality sector companies. Photo via Economy Ministry
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Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Kvrivishvili, along with the Head of the Georgian National Tourism Administration Maia Omiadze and Deborah Rothe, the Exhibition Director of the ITB Berlin, visited the Georgian stand, covering up to 1000 sq.m. that will feature more than 80 domestic hospitality sector companies.
Photo: Ministry of Economy
“The special and wonderful Georgian stand reflects the diverse culture and unique history of the country”, Rothe said while commenting on the “importance” of Georgia's status as the Host Country, adding one-year preparation works with Georgian counterparts involved a wide range of cooperation and joint planning of activities for the fair.
Set to run under the theme of “Infinite Hospitality”, the world’s largest tourism exhibition will be launched by Georgian Prime Minister Irakli Garibashvili with a “brilliant and spectacular” opening gala to be hosted at CityCube Berlin between March 7-9.
The 45-minute cultural programme will involve a brief look at Georgian history starting from the Greek myth of the Argonauts to the present day, while also featuring performances of ethno-jazz and classical music artists. The stage will also be set for electronic music producers and the Sukhishvili Georgian National Ballet.
The opening ceremony will also involve Robert Habeck, the German Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, Berlin's Governing Mayor Franziska Giffey and Dirk Hoffmann, the Managing Director of Messe Berlin fairgrounds.
Hosted since 1966, the event’s editions brought together 160,000 visitors and thousands of companies from 181 countries in the pre-pandemic period.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
Georgian wines, the country’s cuisine and hospitality will be highlighted at ITB Berlin, a major international tourism fair set to run with a celebration of Georgia as the host country of the event in the German capital starting on March 6.
The Georgian national tourism administration has released a promotional video in the run up to ITB Berlin 2023, the world’s largest tourism exhibition set to feature Georgia as the guest country in the German capital, to highlight the hospitality and welcoming culture of the country.
Georgia will be the host country of next year’s edition of the world's leading tourism exhibition ITB Berlin, enabling the country to present its tourist destinations to an international audience, Levan Davitashvili, the Georgian Economy Minister, announced on Tuesday.
Georgia will partner with ITB Berlin, the world’s leading travel trade show, and hold marketing activities in Germany and the European Union to promote the country’s tourism potential, Deputy Economy Minister Mariam Kvrivishvili said on Tuesday.
Georgia is the official host country of ITB Berlin, the world’s largest tourism exhibition, with the country’s institutions and companies gearing up to showcase its multi-facetted tourism offering, rich history, long winemaking culture, folklore, culinary attractions and handicraft under the theme of “infinite hospitality” starting next month.
Hundreds of tourism professionals and key players from the global travel industry that will gather in Berlin, Germany in March next year for the world’s largest tourism exhibition ITB Berlin 2023 will have the opportunity to experience the world-famous hospitality and welcoming culture of Georgia, after the country was announced as the host of the event.
Georgian Prime Minister Irakli Garibashvili will launch ITB Berlin, a major international tourism fair, in the German capital next month with a “brilliant” and “spectacular” show of traditional Georgian dances and music performances to mark the Host Country status for Georgia, the exhibition revealed on Wednesday.
Georgian Prime Minister Irakli Garibashvili, along with the delegation, left on Sunday for Berlin to launch 2023 ITB Berlin, the world’s leading travel trade show.
Today Berlin is preparing for the world's largest tourist exhibition, 2023 ITB Berlin, which will start on Monday with an official opening ceremony. Georgia has a special status at the international fair, featuring as the Host Country under the theme “Infinite Hospitality” at ITB Berlin this year. The advertising messages about Georgia and the images of its wonderful sights can be easily noticed by any visitor at the Berlin airport as well as in the streets of the city.
Deborah Rothe, the Exhibition Director of ITB Berlin, a major international tourism fair that launching in the German capital on Monday, told Agenda.ge the show was putting the “spotlight” on Georgia through its Host Country status.
David Ruetz, the Senior Vice President of Messe Berlin, the fairgrounds hosting the major international tourism fair ITB Berlin, on Monday said choosing Georgia as the Host Country of the event had been an "excellent choice”.
Georgian Economy Minister Levan Davitashvili on Monday credited the progress of the country’s tourism sector and the state’s “reliable partnership” as factors in it being granted the Host Country status for ITB Berlin, a major international tourism fair set to launch today in the German capital.
Georgia's Host Country status of ITB Berlin, a major international tourism fair that closed in the German capital this week, will lead the country to “new target markets” and attract more visitors, Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development said on Friday.