Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Kvrivishvili, along with the Head of the Georgian National Tourism Administration Maia Omiadze and Deborah Rothe, the Exhibition Director of the ITB Berlin, visited the Georgian stand, covering up to 1000 sq.m. that will feature more than 80 domestic hospitality sector companies.
Photo: Ministry of Economy
“The special and wonderful Georgian stand reflects the diverse culture and unique history of the country”, Rothe said while commenting on the “importance” of Georgia's status as the Host Country, adding one-year preparation works with Georgian counterparts involved a wide range of cooperation and joint planning of activities for the fair.
Set to run under the theme of “Infinite Hospitality”, the world’s largest tourism exhibition will be launched by Georgian Prime Minister Irakli Garibashvili with a “brilliant and spectacular” opening gala to be hosted at CityCube Berlin between March 7-9.
The 45-minute cultural programme will involve a brief look at Georgian history starting from the Greek myth of the Argonauts to the present day, while also featuring performances of ethno-jazz and classical music artists. The stage will also be set for electronic music producers and the Sukhishvili Georgian National Ballet.
The opening ceremony will also involve Robert Habeck, the German Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, Berlin's Governing Mayor Franziska Giffey and Dirk Hoffmann, the Managing Director of Messe Berlin fairgrounds.
Hosted since 1966, the event’s editions brought together 160,000 visitors and thousands of companies from 181 countries in the pre-pandemic period.