Georgian wines, cuisine to be showcased at ITB Berlin tourism fair
Maia Omiadze, the Head of the National Tourism Administration making presentation about Georgia's plans for upcoming ITB Berlin 2023 exhibition. Photo: GNTA
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Georgian wines, the country’s cuisine and hospitality will be highlighted at ITB Berlin, a major international tourism fair set to run with a celebration of Georgia as the host country of the event in the German capital starting on March 6.
Under the theme of “Infinite Hospitality”, Georgia will be showcased by the National Tourism Administration and companies and institutions from the country, from producers to regional tourism organisations.
Visitors will be offered to learn to write in Georgian calligraphy in a masterclass organised at the national stand, along with opportunities to taste Georgian dishes and wine, the Administration said.
Georgian Deputy Economy Minister Mariam Kvrivishvili. Photo: GNTA
The GNTA said 200 figures from international media would be hosted in the press event for the opening day of the fair.
The Administration’s own Convention and Exhibition Bureau will also meet “leading international companies” at the exhibition, while about 80 companies from the country will present their products.
The Government of the western seaside region of Adjara, City Hall of capital Tbilisi, United Airports of Georgia and destination management organisations will also be involved in highlighting the country’s tourism potential at the event.
Photo: GNTA
They will be joined by the Restaurant Association, with Chairman Shota Burjanadze saying the host country status for the major tourist exhibition was an "unprecedented occasion" for Georgia and an outcome of "a lot of work".
It is the best chance to reveal the abilities of our country and show the world how we can present ourselves as a host country for tourists”, Burjanadze said, adding the experience gained by participation would “give us the opportunity for the people working in [the hospitality] field to improve their work and show the world what kind of hospitable nation we are”.
Nata Kvachantiradze, the head of the Georgian Tourism Association, said the opportunity for “any company from the private sector” to be represented at the exhibition was a “privilege”, and added interest for Georgia's tourism potential was expressed both in visitor numbers and deals with partners interested in the country.
ITB Berlin will run between March 7-9 in the German capital.
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The Georgian national tourism administration has released a promotional video in the run up to ITB Berlin 2023, the world’s largest tourism exhibition set to feature Georgia as the guest country in the German capital, to highlight the hospitality and welcoming culture of the country.
Georgia will be the host country of next year’s edition of the world's leading tourism exhibition ITB Berlin, enabling the country to present its tourist destinations to an international audience, Levan Davitashvili, the Georgian Economy Minister, announced on Tuesday.
Georgia will partner with ITB Berlin, the world’s leading travel trade show, and hold marketing activities in Germany and the European Union to promote the country’s tourism potential, Deputy Economy Minister Mariam Kvrivishvili said on Tuesday.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Georgian Prime Minister Irakli Garibashvili will launch ITB Berlin, a major international tourism fair, in the German capital next month with a “brilliant” and “spectacular” show of traditional Georgian dances and music performances to mark the Host Country status for Georgia, the exhibition revealed on Wednesday.
Today Berlin is preparing for the world's largest tourist exhibition, 2023 ITB Berlin, which will start on Monday with an official opening ceremony. Georgia has a special status at the international fair, featuring as the Host Country under the theme “Infinite Hospitality” at ITB Berlin this year. The advertising messages about Georgia and the images of its wonderful sights can be easily noticed by any visitor at the Berlin airport as well as in the streets of the city.