Be a Guest of Georgia: new video promotes country for Berlin tourism exhibition
The Georgian national tourism administration has released a promotional video in the run up to ITB Berlin 2023, to highlight the hospitality and welcoming culture of the country. Image: screenshot from video
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The Georgian national tourism administration has released a promotional video in the run up to ITB Berlin 2023, the world’s largest tourism exhibition set to feature Georgia as the guest country in the German capital, to highlight the hospitality and welcoming culture of the country.
The GNTA revealed the promotional product on Wednesday, with organisers having created the concept for the marketing campaign for the event that will run in the spring. The body said the approach would involve promotion of the country through the trade show itself and with a campaign showcasing it as a tourism destination.
As the featured country, Georgia will be showcased by German organisers as the grand opening show of the fair launches three successive days of the fair between March 7-9.
While presenting the concept of the marketing campaign for the fair, economy minister Levan Davitashvili said the Georgian representation wanted to highlight hospitality as "the strongest side of Georgians".
I believe we will once again show our hospitality to the world. A new video - Be a Guest of Georgia - was created through this concept. Of course, we will use this video on the ITB Berlin platform, and I am sure that we will host many guests in our unique country", Davitashvili said.
ITB 2023 will kick off with a festive opening gala at CityCube Berlin fairgrounds in the German capital, with the event set to be livestreamed. Georgia will be represented at hub27 and in Hall 4.1 at the location.
Deputy economy minister Mariam Kvrivishvili said 705 square metres of space would be allocated for the Georgian stand in the main pavilion to give the country the opportunity to present "an unprecedentedly large number of tourism companies" during the exhibition.
Holiday, leisure and recreation are the most common purposes for international travellers who pick Georgia as their travel destination, the national statistics office has revealed.
Bloomberg will promote Georgia's adventure tourism potential in a new marketing campaign launched together with the Georgian national tourism administration, the state body announced on Monday.
About 10 local tourism companies and the Georgian national tourism administration are participating in the major French travel B2B event IFTM Top Resa, hosted in Paris between Tuesday and Thursday as a networking opportunity for travel trade professionals, the GNTA announced on Wednesday.
Georgia will partner with ITB Berlin, the world’s leading travel trade show, and hold marketing activities in Germany and the European Union to promote the country’s tourism potential, Deputy Economy Minister Mariam Kvrivishvili said on Tuesday.
Projects implemented between the Georgian Government and Bloomberg business media company, and the ongoing cooperation between the sides were discussed on Friday in a meeting between the Georgian Prime Minister Irakli Garibashvili and Todd Baer, the Global Director of Bloomberg media platform.
Georgia’s preparations for hosting the ITB Berlin tourism industry fair in the German capital and prospects of ongoing cooperation between the countries in the sector were discussed by German Ambassador Peter Fischer and Georgian Deputy Economy Minister Mariam Kvrivishvili on Wednesday.
Georgian wines, the country’s cuisine and hospitality will be highlighted at ITB Berlin, a major international tourism fair set to run with a celebration of Georgia as the host country of the event in the German capital starting on March 6.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Georgian Prime Minister Irakli Garibashvili will launch ITB Berlin, a major international tourism fair, in the German capital next month with a “brilliant” and “spectacular” show of traditional Georgian dances and music performances to mark the Host Country status for Georgia, the exhibition revealed on Wednesday.
Georgian Prime Minister Irakli Garibashvili, along with the delegation, left on Sunday for Berlin to launch 2023 ITB Berlin, the world’s leading travel trade show.
A team from the popular South Korean educational public broadcaster and radio network EBS is visiting Georgia’s tourist sites to produce a four-episode programme about the country’s visitor potential, cultural heritage, wine and cuisine, the Georgian National Tourism Administration said on Wednesday.
A video promoting tourism potential of Georgia and presented at a United Nations’ World Tourism Organisation-hosted competition in Uzbekistan by the National Tourism Administration was awarded as the best from the European region.