German Ambassador, Georgian Deputy Economy Minister discuss Berlin tourism fair preparations
Georgian Deputy Economy Minister Mariam Kvrivishvili told German Ambassador Peter Fischer the status of ITB Berlin's host country would “further contribute” to the growth of tourist interest from Germany and other European countries to Georgia, and highlighted the “positive effect” of regular flights between the two countries on the tourism industry. Photo: economy.ge.
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Georgia’s preparations for hosting the ITB Berlin tourism industry fair in the German capital and prospects of ongoing cooperation between the countries in the sector were discussed by German Ambassador Peter Fischer and Georgian Deputy Economy Minister Mariam Kvrivishvili on Wednesday.
The Ministry said the meeting reviewed the work of Georgian tourism agencies in the run-up to the fair, which is scheduled for March and will showcase Georgia as the host country.
Photo: The Georgian Economy Ministry
Kvrivishvili told the diplomat the status would “further contribute” to the growth of tourist interest from Germany and other European countries to Georgia, and highlighted the “positive effect” of regular flights between the two countries on the tourism industry.
Georgian representation will highlight the country’s tourist destinations to the international audience of the fair, one of the most prestigious events in the tourism and travel industry worldwide.
Hosted since 1966, the event’s editions brought together 160,000 visitors and thousands of companies from 181 countries in the pre-pandemic period.
Georgia will be the host country of next year’s edition of the world's leading tourism exhibition ITB Berlin, enabling the country to present its tourist destinations to an international audience, Levan Davitashvili, the Georgian Economy Minister, announced on Tuesday.
Georgia has participated in one of the world’s leading travel trade shows, ITB Berlin, which was held this week in Germany's capital of Berlin.
Hundreds of tourism professionals and key players from the global travel industry that will gather in Berlin, Germany in March next year for the world’s largest tourism exhibition ITB Berlin 2023 will have the opportunity to experience the world-famous hospitality and welcoming culture of Georgia, after the country was announced as the host of the event.
The Georgian national tourism administration has released a promotional video in the run up to ITB Berlin 2023, the world’s largest tourism exhibition set to feature Georgia as the guest country in the German capital, to highlight the hospitality and welcoming culture of the country.