Georgian PM, Bloomberg Global Director discuss cooperation

Projects implemented between the Georgian Government and Bloomberg business media company, and the ongoing cooperation between the sides were discussed on Friday in a meeting between the Georgian Prime Minister Irakli Garibashvili and Todd Baer, the Global Director of Bloomberg media platform.

Baer presented to the PM the summary of a promotional campaign involving TV advertising and digital and social media distribution across Bloomberg’s media platforms with the aim of showcasing opportunities for doing business in Georgia, run in a collaboration between the two sides, the Georgian Government Administration said.

The project highlighted the ease of doing business, opportunities in different sectors, market access, availability of a “motivated workforce”, as well as culture and livability for business professionals in the country.

Georgia’s “favourable investment and business environment” was introduced to “millions” of readers of the Bloomberg platform as part of the campaign, the Administration added.

The meeting also highlighted Bloomberg’s promotion of Georgia’s positioning as a regional hub through international media campaigns. The media organisation cooperated with the Government Administration, Enterprise Georgia state programme and the National Tourism Administration for the purpose.