Bloomberg Media launches campaign promoting doing business in Georgia

Bloomberg Media Group, a global business media leader, will promote Georgia as one of the easiest places in the world to do business as part of a new campaign launched today, Georgia’s export promotion agency Enterprise Georgia has revealed. 

Entitled Georgia - A Pleasure Doing Business, the promotion includes TV advertising, digital and social media distribution across all Bloomberg platforms and highlights the ease of doing business, opportunities in different sectors, market access, availability of motivated workforce, as well as culture and livability for business professionals.

Bloomberg Media Studios interviewed Georgian-based foreign-owned businesses and investors from different sectors, including Shokhrukh Baratov, the Chief Business Development Officer of Aionrise, Catarina Bjorlin Hansen, the Regional Director of the European Bank for Reconstruction and Development, and Alexander Mironenko, the Country Director of Majorel Georgia, to demonstrate the effects of the country's reforms on business.

In a video released as part of the campaign, participants speak of Georgia’s potential and about their views of the country as an investment destination.

Enterprise Georgia said the campaign would target Europe, Middle East and Africa with focus on the European Union and the Middle Eastern region - as well as Asian countries.