Bloomberg Media launches campaign promoting doing business in Georgia
Entitled Georgia - A Pleasure Doing Business, the promotion includes TV advertising, digital and social media distribution across all Bloomberg platforms. Photo: Enterprise Georgia.
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Bloomberg Media Group, a global business media leader, will promote Georgia as one of the easiest places in the world to do business as part of a new campaign launched today, Georgia’s export promotion agency Enterprise Georgia has revealed.
Entitled Georgia - A Pleasure Doing Business, the promotion includes TV advertising, digital and social media distribution across all Bloomberg platforms and highlights the ease of doing business, opportunities in different sectors, market access, availability of motivated workforce, as well as culture and livability for business professionals.
Bloomberg Media Studios interviewed Georgian-based foreign-owned businesses and investors from different sectors, including Shokhrukh Baratov, the Chief Business Development Officer of Aionrise, Catarina Bjorlin Hansen, the Regional Director of the European Bank for Reconstruction and Development, and Alexander Mironenko, the Country Director of Majorel Georgia, to demonstrate the effects of the country's reforms on business.
In a video released as part of the campaign, participants speak of Georgia’s potential and about their views of the country as an investment destination.
Enterprise Georgia said the campaign would target Europe, Middle East and Africa with focus on the European Union and the Middle Eastern region - as well as Asian countries.
Bloggers and photographers from Portugal are visiting Georgia to explore the country's tourist destinations, culture, and recreational and adventure tourism products before preparing promotional articles and photo reports about the attractions for Portuguese-speaking audiences.
Executives from ITB Berlin, the world's leading tourism exhibition, and representatives from German travel companies and media are visiting Georgia to explore the tourism potential of the country that will host next year's edition of the exhibition, the Georgian National Tourism Administration said on Friday.
Georgia will be the host country of next year’s edition of the world's leading tourism exhibition ITB Berlin, enabling the country to present its tourist destinations to an international audience, Levan Davitashvili, the Georgian Economy Minister, announced on Tuesday.
Bloggers from Kazakhstan and representatives from the Air Astana airline company are visiting Georgia to explore the country's tourist destinations before introducing them back in their country, the Georgian National Tourism Administration revealed on Friday.
Georgia is ranked 44th out of 117 countries in the 2021 edition of the Travel and Tourism Development Index of the World Economic Forum, the Georgian Tourism Administration announced on Wednesday.
Georgia’s tourism agencies promoted the country’s business tourism potential at a leading international tourism fair in Frankfurt, Germany, the Georgian National Tourism Administration announced on Friday.
Bloomberg will promote Georgia's adventure tourism potential in a new marketing campaign launched together with the Georgian national tourism administration, the state body announced on Monday.
Bloomberg Media Group will promote Georgia’s Black Sea coastal city of Batumi as one of the destinations of “diverse business opportunities and investment”, the Adjara regional tourism department said on Wednesday.
Projects implemented between the Georgian Government and Bloomberg business media company, and the ongoing cooperation between the sides were discussed on Friday in a meeting between the Georgian Prime Minister Irakli Garibashvili and Todd Baer, the Global Director of Bloomberg media platform.