Economy Minister: Georgia’s “reliable partnership”, tourism sector progress led to ITB Berlin Host Country status
ITB Berlin is a “very important” platform for achieving “actual results” in the tourism industry, Davitashvili said, adding the event would raise awareness about Georgia’s tourist potential. Photo: Ministry of Economy
Tweet 
Share
Georgian Economy Minister Levan Davitashvili on Monday credited the progress of the country’s tourism sector and the state’s “reliable partnership” as factors in it being granted the Host Country status for ITB Berlin, a major international tourism fair set to launch today in the German capital.
“Georgia by hosting the exhibition is making a vocal statement of having an ambition to be a successful tourist country”. Davitashvili said, noting the Government had made the “most original, creative and interesting” bid for the status.
The Minister also pointed out Georgia’s submission for the status competed against countries with “quite distinguished financial resources and ambition”.
ITB Berlin is a “very important” platform for achieving “actual results” in the tourism industry, the Minister said, adding the event would raise awareness about Georgia’s tourist potential.
The fair will be launched by Georgian Prime Minister Irakli Garibashvili and other officials under the theme “Infinite Hospitality”, with a “brilliant and spectacular” ceremony scheduled to mark the occasion at the CityCube Berlin venue, before the fair hosts visitors between Tuesday and Thursday.
David Ruetz, the Senior Vice President of Messe Berlin, the fairgrounds hosting the major international tourism fair ITB Berlin, on Monday said choosing Georgia as the Host Country of the event had been an "excellent choice”.
Deborah Rothe, the Exhibition Director of ITB Berlin, a major international tourism fair that launching in the German capital on Monday, told Agenda.ge the show was putting the “spotlight” on Georgia through its Host Country status.
Today Berlin is preparing for the world's largest tourist exhibition, 2023 ITB Berlin, which will start on Monday with an official opening ceremony. Georgia has a special status at the international fair, featuring as the Host Country under the theme “Infinite Hospitality” at ITB Berlin this year. The advertising messages about Georgia and the images of its wonderful sights can be easily noticed by any visitor at the Berlin airport as well as in the streets of the city.
Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday inspected the final preparatory works of the country’s stand for ITB Berlin, a major international tourism fair showcasing Georgia as the Host Country of the event launching next week, the Ministry of Economy said.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
Georgian Prime Minister Irakli Garibashvili on Monday highlighted Georgia as a historical “epicentre of many civilisations”, a “target of great empires” and “subject of disputes” between them “over millennia”, in his comments at the opening of ITB Berlin, a major international tourism fair featuring Georgia as the Host Country.
Georgian Prime Minister Irakli Garibashvili on Monday launched this year’s edition of ITB Berlin, a major international tourism fair running in the German capital and featuring Georgia as the Host Country, by highlighting hospitality as a “trademark” of the country to an audience of 2,500 in the opening event.
ITB Berlin tourism fair organisers “could not have chosen a better partner than Georgia”, Deborah Rothe, the Exhibition Director of the major international event that showcased Georgia as its Host Country and closed on Thursday, said on Friday in her meeting with Mariam Kvrivishvili, the Deputy Economy Minister of Georgia, and Maia Omiadze, the Head of the Georgian National Tourism Administration.
David Ruetz, the Senior Vice President of Messe Berlin, the fairgrounds that hosted the ITB Berlin international tourism fair this week, on Thursday said the Georgian national stand, the country’s representation at the event and the promotion of its tourism products had received “special attention” from visitors.
On March 4, I travelled from Tbilisi to Berlin, only to discover at the airport of the German capital that Georgia was still in front of me in the middle of Europe. The reason for this was the numerous advertising banners that positioned Georgia impressively with the messages of “Infinite hospitality - Georgia”, “Find Infinite Wonders”, “Meet Infinite Culture” and more. I quickly realised the Georgian adventure in Berlin was only beginning.