Jan.-Apr. 2021: Georgian wine export up 15%
In total, Georgia has sold $106.3 million worth of alcoholic beverages in the reporting period, including wine, brandy, chacha and others. Photo: Nino Alavidze/Agenda.ge.
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Georgia exported 28.3 million bottles of wine to 55 countries in January-April 2021, which is an increase of 15% compared to the same period of 2020, says the Georgian National Wine Agency.
By selling wine abroad Georgia generated $65 million. Revenues increased by 7% year-on-year.
The top five countries that imported Georgian wine in January-April 2021 were:
- Russia – 17,197,084 bottles (+16%)
- Ukraine – 3,342,951 bottles (+9%)
- Poland – 1,841,192 bottles (+2%)
- China – 1,559,533 bottles (+19%)
- Kazakhstan – 1,027,114 bottles (+56%)
Exports of Georgian wine increased to the following countries:
- Canada – 96,090 bottles (+56%)
- Israel – 181,820 bottles (+87%)
- Azerbaijan – 112,025 bottles (+113%)
- Mongolia – 192,480 bottles (+477%)
- Czechia – 44556 bottles (+734%)
Meanwhile, Georgia exported 10.2 million bottles of Georgian brandy and 195,000 bottles of chacha abroad in the first four months of 2021.
In total, Georgia has sold $106.3 million worth of alcoholic beverages in the reporting period, including wine, brandy, chacha and others.
At the request of local wine companies, independent international organisations will be involved in the process of testing Georgian export wines from the end of May, announces head of the National Wine Agency of Georgia Levan Mekhuzla.
In order to raise awareness and increase the export of Georgian wine to Germany the Georgian wine advertising campaign will be strengthened in Germany this year using various media platforms.
Georgia exported 12.1 million bottles of wine to 39 countries in January-February 2020, which is identical to last year’s data, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $31 million in the first two months of 2020.
Export of Georgian wine to China has decreased by six per cent in February 2019 due to coronavirus outbreak, says the deputy Agriculture Minister Khatia Tsilosani. However, Georgian wine export grows to the European and the US markets, said Tsilosani.
Influential French winemaker Loic Pasquet, founder of the company Liber Pater and producer of the world’s most expensive wine is interested in launching his first project in Georgia together with the founder of local wine company Askaneli, Gocha Chkhaidze, which aims to bring Georgian wine to the most expensive segment of the EU market.
About 20 Georgian wine companies have won gold, silver and bronze at the International Wine Challenge, the world’s most influential wine competition, the International Wine Challenge 2021 held in London this April.
One of the most prestigious German media holdings in the wine industry, Meininger, has selected 55 best Georgian wines at a wine competition and tasting event that was organised by the Georgian National Wine Agency and the German marketing company ff.k Public Relations.
A Georgian wine tasting event has been held in the historical settlement of Srebrna Gora near the city of Krakow, Poland. Contractor company of the Georgian National Wine Agency in Poland, Malinova, organised the event, which was held as part of an active marketing campaign in Poland, announces the Georgian National Wine Agency.
The Government of Georgia intends to assist in the generation of $1 billion from wine exports in the next 10 years, Georgian Prime Minister Irakli Garibashvili has announced at a meeting with winemakers held at Chateau Zegaani, in Kakheti region today.
In order to increase the export, sale, competitiveness and awareness of Georgian wine abroad the government of Georgia has decided to co-finance marketing campaigns of wine companies in export markets except for CIS countries.
Georgia exported 65 million bottles of wine to 59 countries in January-August 2021, which is an increase of 19% compared to the same period of 2020, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $145 million. Revenues increased by 13% year-on-year. Meanwhile, Georgia exported 22 million bottles of Georgian brandy (+21%) and 570,000 bottles of chacha (+115%) abroad in the first eight months of 2021.