Georgian wine advertising campaign to be strengthened in Germany
Last year, about 700,000 bottles of wine were exported from Georgia to Germany, which is an increase of 4%. Photo: Nino Alavidze/Agenda.ge.
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In order to raise awareness and increase the export of Georgian wine to Germany the Georgian wine advertising campaign will be strengthened in Germany this year using various media platforms.
The wine campaign will be held with the financial support of the Georgian National Wine Agency and German PR and marketing company ff.k Public Relations.
Numerous presentations of Georgian wine are planned both online and in live formats. Georgian wines will take part in various competitions. Also, it is planned to organise visits of wine professionals and media representatives to Georgia from Germany", reads the press-release published by the agency.
In addition an online seminar 'German Wine Market' has been held to help local wine companies learn the structure of the German wine market, consumer priorities or export potential and barriers. About 40 Georgian wine companies participated in the seminar.
Germany has been included on the list of strategic markets for Georgian wine since 2020.
Last year, about 700,000 bottles of wine were exported from Georgia to Germany, which is an increase of 4%.
In the first four months of the current year, 230,000 bottles of wine were exported (+1%).
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Lonely Planet has published a wine guide book ‘Wine Trails: Europe’ which includes Georgia as a destination.
A Georgian wine degustation event was held in Munich, Germany on October 30, says the National Wine Agency of Georgia.
Georgia exported 94 million bottles of wine to 53 countries in 2019, which is nine percent more compared to 2018 and the highest export volume in the history of independent Georgia, says the Georgian National Wine Agency.
At the request of local wine companies, independent international organisations will be involved in the process of testing Georgian export wines from the end of May, announces head of the National Wine Agency of Georgia Levan Mekhuzla.
Georgia exported 28.3 million bottles of wine to 55 countries in January-April 2021, which is an increase of 15% compared to the same period of 2020, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $65 million. Revenues increased by 7% year-on-year.
Influential French winemaker Loic Pasquet, founder of the company Liber Pater and producer of the world’s most expensive wine is interested in launching his first project in Georgia together with the founder of local wine company Askaneli, Gocha Chkhaidze, which aims to bring Georgian wine to the most expensive segment of the EU market.
About 20 Georgian wine companies have won gold, silver and bronze at the International Wine Challenge, the world’s most influential wine competition, the International Wine Challenge 2021 held in London this April.
One of the most prestigious German media holdings in the wine industry, Meininger, has selected 55 best Georgian wines at a wine competition and tasting event that was organised by the Georgian National Wine Agency and the German marketing company ff.k Public Relations.
Georgia exported about 107 million bottles of wine to 62 countries in 2021, marking a record high over the last nine years, the government revealed on Monday.