German media holding selects, promotes 55 best Georgian Saperavi wines in Germany
In total 152 Saperavi wines made by traditional qvevri and classic methods from 83 different Georgian wine companies participated in the competition. Photo: Wine Agency.
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One of the most prestigious German media holdings in the wine industry, Meininger, has selected 55 best Georgian wines at a wine competition and tasting event that was organised by the Georgian National Wine Agency and the German marketing company ff.k Public Relations.
In total 152 Saperavi wines made by traditional qvevri and classic methods from 83 different Georgian wine companies participated in the competition.
An article on the selected Georgian wines has already been published in the June issue of Meininger magazine Weinwirtschaft. In addition another article will be published on the winner Georgian wines in the magazine of the media holding Sommelier in September.
The Georgian National Wine Agency started cooperation with ff.k Public Relations this year in order to promote Georgian wine and increase its export potential in Germany.
The Georgian wine advertising campaign in Germany has been activated using various media platforms. Georgian wine tastings are being held, Georgian wines participate in various competitions, visits of wine professionals and media representatives to Georgia are planned", says the wine agency.
Germany has been added to the list of Georgian wine strategic markets since 2020.
Last year, about 700,000 bottles of wine (+ 4%) were exported from Georgia to Germany. In the first five months of this year, 314,000 bottles were exported, which is 23% more compared to the same period last year.
About 20 Georgian wine companies have won gold, silver and bronze at the International Wine Challenge, the world’s most influential wine competition, the International Wine Challenge 2021 held in London this April.
Influential French winemaker Loic Pasquet, founder of the company Liber Pater and producer of the world’s most expensive wine is interested in launching his first project in Georgia together with the founder of local wine company Askaneli, Gocha Chkhaidze, which aims to bring Georgian wine to the most expensive segment of the EU market.
Georgia exported 28.3 million bottles of wine to 55 countries in January-April 2021, which is an increase of 15% compared to the same period of 2020, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $65 million. Revenues increased by 7% year-on-year.
In order to raise awareness and increase the export of Georgian wine to Germany the Georgian wine advertising campaign will be strengthened in Germany this year using various media platforms.
A Georgian wine tasting event has been held in the historical settlement of Srebrna Gora near the city of Krakow, Poland. Contractor company of the Georgian National Wine Agency in Poland, Malinova, organised the event, which was held as part of an active marketing campaign in Poland, announces the Georgian National Wine Agency.
Julie Peterson, Managing Partner of US marketing company Marq Energie Consulting, has met Georgian wine producers in the United States to introduce them to the characteristics of the US market and help them create strategies for exporting wine to the US.