TripAdvisor promotes Georgia among international travellers

Georgia is trying to attract more tourists by signing a cooperation agreement with the world’s largest travel website.

Georgia’s National Tourism Administration today penned a deal with TripAdvisor, a popular travel internet portal enabling travellers to plan and book their trips.

Cloud covers the tip of Mount Kazbek, north of Georgia. Photo by N. Alavidze/Agenda.ge

Within the agreement, www.tripadvisor.com will promote Georgia as a tourist destination among its users from 10 countries for the next six months.

These countries will include:

1. Germany,
2. Italy,
3. Poland,
4. Israel,
5. Ukraine,
6. Turkey,
7. Azerbaijan,
8. Kazakhstan,
9. Armenia, and
10. Russia.

"Within the campaign we will use all sort of information and present the reasons why to visit this country,” National Tourism Administration Giorgi Chogovadze said.

"Such information will be published on the portal. This will include the events that were planned in the country, such as Check in Georgia, and make foreign tourists interested in Georgia.”

Once the six-month campaign ends the Georgian side plans to begin another new major project with TripAdvisor.

The budget for the current campaign was about 200,000 GEL.

Shatili, a historic village in mountainous Georgia. Photo by Nino Alavidze/Agenda.ge

TripAdvisor offers advice from millions of travellers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices.

TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors, and 350 million reviews and opinions covering more than 6.5 million accommodations, restaurants and attractions.

The sites operate in 48 markets worldwide.