Bloomberg will promote visitor destinations, cuisine and wine of Georgia through the end of 2023 in a new promotional campaign by the National Tourism Administration.
The Administration said on Wednesday the influential media platform would publish articles and release videos showcasing adventure travel, visitor destinations and lifestyle in the country.
It added two presenters from the outlet’s Sorted Food programme would visit Georgia to be introduced to local cuisine before producing shows on the topic.
Bloomberg will also use its social media pages to promote the country’s attractions.