Bloomberg showcases eastern Georgia's winemaking Kakheti region with promotional video
Their visit produced Glimpses of Georgia: Kakheti - a three-minute video promoting visitor attractions of the region, including its vineyards and wineries, with the hosts taking part in making the traditional Georgian snack churchkhela, baking bread and pressing grapes. Photo: GNTA
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Bloomberg media has published a promotional video showcasing the eastern Georgian winemaking region of Kakheti as part of a new campaign by the National Tourism Administration to highlight the destination for visitors.
The GNTA on Wednesday said the video followed Benjamin 'Ben' Ebbrell and Jamie Spafford of Sorted Food, a British YouTube channel and food community, visiting the country together with Bloomberg in August.
Their visit produced Glimpses of Georgia: Kakheti - a three-minute video promoting visitor attractions of the region, including its vineyards and wineries, with the hosts taking part in making the traditional Georgian snack churchkhela, baking bread and pressing grapes.
The Administration said with the promotion the programme had introduced Georgia's visitor destinations, culture, cuisine and wine to its 2.7 million subscribers on YouTube.
It also said the influential media platform would publish articles and videos showcasing Georgia’s travel attractions through the rest of 2023.
Glimpses of Georgia, a video prepared by the Bloomberg media platform on a commission by the Georgian National Tourism Administration, won the category of Tourism Films, the very best in corporate media & TV of the year award at the annual Cannes Corporate Media & TV Awards, the national body said on Monday.
Georgia’s Black Sea region of Adjara and the city of Batumi on Friday won the award of Europe's Leading All-Season Destination 2023 at the so-called tourism “Oscar” - the World Travel Awards, hosted in Batumi for the first time.
Bloomberg will publish articles and videos showcasing adventure travel, visitor destinations, lifestyle, cuisine and wine of Georgia through the end of 2023 in a new promotional campaign by the National Tourism Administration.
Bloomberg will promote visitor destinations, cuisine and wine of Georgia through the end of 2023 in a new promotional campaign by the National Tourism Administration.
Exports of Georgian wine to 47 countries of the world amounted to 16.7 million litres between January and February, totalling $47.6 million, the country’s National Wine Agency announced on Tuesday.