George Washington University researchers introduced to Georgia’s wine, gastronomic tourism potential
The joint research was hosted in Kakheti, where participants met with representatives from the tourism industry, local administration and various industry associations to survey the main wine and gastronomy tourism facilities. Photo: Caucasus University
Tweet 
Share
A group of students of Caucasus Tourism School of Georgia and the George Washington University in the United States have been introduced to the potential of wine and gastronomic tourism in eastern Georgia’s winemaking region of Kakheti, the Georgian National Tourism Administration announced on Tuesday.
The joint research was hosted in Kakheti, where participants met with representatives from the tourism industry, local administration and various industry associations to survey the main wine and gastronomy tourism facilities.
Photo: Caucasus University
The students used the study to develop recommendations for offers of new products, improvements to product quality, opening up of new markets, improvements to positioning and marketing effectiveness.
The group from George Washington University was in Georgia for the project for two weeks starting June 19. The initiative was a joint move between the two universities along with the Georgian National Tourism Administration and with support of the Economic Security Programme of the United States Agency for International Development.
A total of 14 Georgian wine companies participated in the international Wine and Spirits Expo held between June 30-July 1 in Seoul, the National Wine Agency of Georgia announced on Monday.
Saoud Al Kaabi, a popular Emirati actor and TV producer, has promoted tourist destinations in Georgia on his social media after visiting the country with the invitation of the Georgian National Tourism Administration.
Experienced and amateur hikers have been invited to explore northern Georgia’s mountainous region of Svaneti and test their hiking skills within an adventure project this August, the Georgian National Tourism Administration said on Tuesday.
North American and European travel bloggers and influencers are set to explore Georgia’s attractions this summer before sharing their impressions to their followers on Facebook, Instagram, TikTok and other social media.
Georgian Prime Minister Irakli Garibashvili on Tuesday said that the Georgian Government would invest additional “tens of millions” of GEL in the effort to rehabilitate the long-neglected Soviet-era Tskaltubo resort into a “modern, world-class” spa location.
Georgia’s Economy Minister Levan Davitashvili on Tuesday said he expected the private sector to be “very active” and invest at least ₾500 million (about $170mln/€166mln) in rehabilitation project for western Georgia’s Soviet-era Tskaltubo resort.
Georgia’s potential in the meetings, incentives, conferences and events tourism was promoted this week at M&I VIP Connect Europe, a continental forum for professionals in the sector hosted in Madeira, Portugal.
A group of 15 recognised travel bloggers and influencers were welcomed on Saturday in Georgia to introduce them to the country’s visitor attractions, with the influencers set to promote the destinations to an audience of 150 million.
Davit Tkemaladze, the Deputy Chairman of the Georgian National Wine Agency, has visited Seoul to support Georgian wine producers in exploring the Korean market and presenting their product to consumers, The Korea Herald reported on Tuesday.
Northern Georgia’s mountainous region of Svaneti has hosted 110 experienced and amateur hikers from eight countries on an international adventure event Highlander Georgia from Thursday till Saturday.