Davit Tkemaladze, the Deputy Chairman of the Georgian National Wine Agency, has visited Seoul to support Georgian wine producers in exploring the Korean market and presenting their product to consumers, The Korea Herald reported on Tuesday.
“Wine connects Georgia and Korea”, Tkemaladze told the largest English-language daily of the country, drawing a comparison to the historical legacy of Georgia’s winemaking process and Kimchi, the traditional Korean side dish of salted and fermented vegetables.
Korea, with its rich traditions and delicious cuisine, has a tremendous potential for making Georgian wine a part of everyday life [...] Georgian wine has a great potential to be paired with any Korean dish, and also to be enjoyed as an aperitif”, Tkemaladze said, highlighting an “ever-growing demand” for Georgian flavours in Korea.
(From left) Georgia National Wine Agency Deputy Chairman Davit Tkemaladze,The Korea Herald CEO Choi Jin-young, Georgian Ambassador to Korea Otar Berdzenishvili, Interpark Bizmarket CEO Tak Heo and Georgian Embassy Counsellor Gvantsa Barkaia poses for a group photo after a discussing Georgian wine at The Korea Herald office in Yongsan-gu on June 30. (Sanjay Kumar/The Korea Herald)
Tkemaladze stressed the Agency was making "special efforts" to enter markets such as Korea, Japan and China, and applying its strategy to support and promote the “Georgian wine phenomenon” worldwide.
Georgian Ambassador to Korea Otar Berdzenishvili was also featured in the interview and said a free trade agreement between the two states would further facilitate promotion of Georgian wine to Korean consumers.
Berdzenishvili said Georgian officials had "positively concluded" a feasibility study for the free trade agreement talks with the Korean Government.