Georgian TV stations receive 79.8 mln GEL commercial advertising revenue in 2021
The regulatory body responsible for broadcasting and electronic communication said commercial advertising revenues of TV stations had increased by 18.4 million GEL ($5.9mln/€5.4mln) compared to last year’s 61.4million GEL ($19.8mln/€18mln). Photo: On.ge
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Commercial advertising revenues of the Georgian broadcasters increased by 30 percent in 2021 compared to the previous year, amounting to 79.8 million GEL ($25.8mln/€23.4mln), the Communications Commission revealed on Monday.
The regulatory body responsible for broadcasting and electronic communication said commercial advertising revenues of TV stations had increased by 18.4 million GEL ($5.9mln/€5.4mln) compared to last year’s 61.4million GEL ($19.8mln/€18mln).
The top TV companies by commercial advertising revenue in 2021 were:
- Imedi TV - 34.3%
- Mtavari Arkhi - 14.4%
- Media Holding (former Rustavi 2) - 13.1%
- TV Pirveli - 8%
- Formula - 7.2%
- Post TV - 5.7%
- Silknet - 4.4%
- GDS TV - 3.2%
- Public Broadcaster - 3.1%
In 2021, the total advertising revenues of radio broadcasters in Georgia increased by 0.4 million GEL and amounted to 7.2 million GEL ($2.3mln/€2.1mln).
Commercial revenue includes commercial advertising, sponsorship, product placement, teleshopping, and classifieds.
The Communications Commission (ComCom) of Georgia, with the support of the European Union Delegation to Georgia, will train 200 teachers in ten Georgian regions, including areas populated by minorities, in combating disinformation, the press office of the ComCom announced on Friday.
The number of internet subscribers has increased to almost one million in Georgia in 2020, announces the Communication Commission of Georgia.
Georgian TV channel Imedi, which has refused to air a political advertisement of the opposition party European Georgia in the run up to the October 2 elections, has been fined with GEL 5,000.
Communications Commission (ComCom), a regulatory body responsible for broadcasting and electronic communication, has satisfied the complaint of the opposition European Georgia party against Imedi TV.
Commercial advertising revenue of the Georgian broadcasters increased by 10.6 percent in the first quarter of 2022 year-on-year and reached ₾17.8 million (about $6.03m/€5.75m), the Communications Commission revealed on Thursday.
Commercial advertising income of the Georgian television and radio broadcasters equalled ₾19 million ($7mln) in the second quarter of 2022, a ₾4.1 million ($1.5mln) decrease compared to the same period of last year and a 17.5 percent reduction year-on-year, the Communications Commission announced on Tuesday.
The commercial advertising revenue of Georgian broadcasters decreased by 7.6 percent in 2022 compared to the previous year, with the figure reduced to ₾18.4 million ($7mln), the national Communications Commission said on Thursday.
The commercial advertising revenue of Georgian broadcasters increased by 23.5 percent in the third quarter of 2023 year-on-year, with the figure reaching ₾19.9 million ($7.40mln), the national Communications Commission said on Wednesday.