Commercial TV, radio advertising income up 23.5% in Q3

The commercial advertising revenue of Georgian broadcasters increased by 23.5 percent in the third quarter of 2023 year-on-year, with the figure reaching ₾19.9 million ($7.40mln), the national Communications Commission said on Wednesday. 

The regulatory body, responsible for broadcasting and electronic communication, said TV station revenue had increased by 23.3 percent y/y to ₾18.2 million ($6.77mln) in Q3. 

The figure included a 74 percent rise in direct advertising revenue, while the share of sponsorship decreased by 3.5 percent y/y and product placement by almost one percent.

The top five TV companies by commercial advertising revenue in the Q3 were:

1. Imedi TV - ₾6.3 million ($2.34mln) (+₾1.4mln y/y)
2. Media Holding (Rustavi 2) - ₾2.6 million ($0.97mln) (+₾1.1mln)
3. Mtavari Arkhi - ₾1.9 million ($0.71mln) (-₾0.2mln)
4. Post TV - ₾1.9 million (+₾0.5mln y/y)
5. Formula - ₾1.3 million ($0.48mln) (+0.4mln)

For radio outlets, the total advertising revenue increased by 25 percent, to ₾1.7 million ($0.63mln) in Q3, of which direct advertising comprised over 90 percent and sponsorship under 10 percent.

Commercial revenue measured by the Commission includes commercial advertising, sponsorship, product placement, teleshopping and classifieds.