Commercial TV, radio advertising income in Georgia up 18.8% in 2023

The commercial advertising revenue of Georgian broadcasters increased by 18.8 percent in 2023 year-on-year, with the figure reaching ₾95 million ($35.78mln), the national Communications Commission said on Thursday. 

The regulatory body, responsible for broadcasting and electronic communication, said TV station revenue alone had increased by 18.6 percent y/y to ₾87.4 million ($32.92mln) last year. 

The share of direct advertising revenue was 67.7 percent of total TV station figures, while the share of sponsorship decreased by 3.1 percent y/y and product placement increased by 1.4 percent.

The top five TV companies by commercial advertising revenue in 2023 were:

1. Imedi TV - ₾33.7 million ($12.69mln) (+₾8.6mln y/y)
2. Media Holding (Rustavi 2) - ₾13.7 million ($5.16mln) (+₾4.5mln)
3. Mtavari Arkhi - ₾7.9 million ($3mln) (-₾2.2mln)
4. Post TV - ₾7.4 million ($2.79mln) (+₾2.5mln y/y)
5. Formula - ₾5.3 million ($2mln) (-₾0.4mln)

For radio outlets, the total advertising revenue increased by 21 percent, to ₾7.6 million ($2.86mln), of which direct advertising comprised over 90 percent and sponsorship under 10 percent.

Commercial revenue measured by the Commission includes commercial advertising, sponsorship, product placement, teleshopping and classifieds.