Commercial TV, radio advertising income in Georgia up 18.8% in 2023
The commercial advertising revenue of Georgian broadcasters increased by 18.8 percent in 2023 year-on-year, with the figure reaching ₾95 million ($35.78mln). Photo: Nino Alavidze/Agenda.ge
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The commercial advertising revenue of Georgian broadcasters increased by 18.8 percent in 2023 year-on-year, with the figure reaching ₾95 million ($35.78mln), the national Communications Commission said on Thursday.
The regulatory body, responsible for broadcasting and electronic communication, said TV station revenue alone had increased by 18.6 percent y/y to ₾87.4 million ($32.92mln) last year.
The share of direct advertising revenue was 67.7 percent of total TV station figures, while the share of sponsorship decreased by 3.1 percent y/y and product placement increased by 1.4 percent.
The top five TV companies by commercial advertising revenue in 2023 were:
- Imedi TV - ₾33.7 million ($12.69mln) (+₾8.6mln y/y)
- Media Holding (Rustavi 2) - ₾13.7 million ($5.16mln) (+₾4.5mln)
- Mtavari Arkhi - ₾7.9 million ($3mln) (-₾2.2mln)
- Post TV - ₾7.4 million ($2.79mln) (+₾2.5mln y/y)
- Formula - ₾5.3 million ($2mln) (-₾0.4mln)
For radio outlets, the total advertising revenue increased by 21 percent, to ₾7.6 million ($2.86mln), of which direct advertising comprised over 90 percent and sponsorship under 10 percent.
Commercial revenue measured by the Commission includes commercial advertising, sponsorship, product placement, teleshopping and classifieds.
Georgia ranked 66th in the world for mobile internet connection speeds and 129th for fixed broadband in December, the latest update of figures in the online Speedtest by Ookla Global Index showed last week.
The Georgian National Communications Commission on Wednesday said the service for providing fixed internet at speeds of 100 Mbps was 136 percent more expensive in Georgia compared to European states, while costs for mobile internet packages with 10 GB of data and 1795 minutes of talk time were 35 percent higher in the country.
The commercial advertising revenue of Georgian broadcasters decreased by 7.6 percent in 2022 compared to the previous year, with the figure reduced to ₾18.4 million ($7mln), the national Communications Commission said on Thursday.
The commercial advertising revenue of Georgian broadcasters increased by 23.5 percent in the third quarter of 2023 year-on-year, with the figure reaching ₾19.9 million ($7.40mln), the national Communications Commission said on Wednesday.