Commercial advertising income of TV, radio broadcasters down 7.6% in 2022
The commercial advertising revenue of Georgian broadcasters decreased by 7.6 percent in 2022 compared to the previous year, with the figure reduced to ₾18.4 million ($7mln). Photo: Communications Commission
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The commercial advertising revenue of Georgian broadcasters decreased by 7.6 percent in 2022 compared to the previous year, with the figure reduced to ₾18.4 million ($7mln), the national Communications Commission said on Thursday.
The regulatory body, responsible for broadcasting and electronic communication, said TV stations’ revenue had decreased by 7.8 percent year-on-year to ₾73.6 million ($27.78mln) last year.
It also noted the role of the ban on gambling ads in the reduction, adding gambling companies had been a “major” source of finance for the broadcasters.
For radio outlets, the total advertising revenue decreased by 4.4 percent, to ₾6.3 million ($2.38mln) in 2022.
Commercial revenue measured by the Commission includes commercial advertising, sponsorship, product placement, teleshopping and classifieds.
All gambling ads will be banned in Georgia starting March 1, while citizens under the age of 25 will no longer be able to use gambling websites, Prime Minister Irakli Garibashvili has announced.
Commercial advertising income of the Georgian television and radio broadcasters equalled ₾19 million ($7mln) in the second quarter of 2022, a ₾4.1 million ($1.5mln) decrease compared to the same period of last year and a 17.5 percent reduction year-on-year, the Communications Commission announced on Tuesday.
Commercial advertising revenue of the Georgian broadcasters increased by 10.6 percent in the first quarter of 2022 year-on-year and reached ₾17.8 million (about $6.03m/€5.75m), the Communications Commission revealed on Thursday.
Commercial advertising revenues of the Georgian broadcasters increased by 30 percent in 2021 compared to the previous year, amounting to 79.8 million GEL ($25.8mln/€23.4mln), the Communications Commission revealed on Monday.
The commercial advertising revenue of Georgian broadcasters increased by 23.5 percent in the third quarter of 2023 year-on-year, with the figure reaching ₾19.9 million ($7.40mln), the national Communications Commission said on Wednesday.
The commercial advertising revenue of Georgian broadcasters increased by 18.8 percent in 2023 year-on-year, with the figure reaching ₾95 million ($35.78mln), the national Communications Commission said on Thursday.