Georgian broadcasters' commercial advertising revenue up 10.6% in Q1
Advertising revenues of TV stations had increased by 11.3 percent and reached ₾16.3 million (about $5.53m/€5.27m). The share of advertisements in the total commercial advertising revenues was 75.6 percent, while the share of sponsorship was 14.3 percent. Photo: Nino Alavidze/Agenda.ge.
Tweet 
Share
Commercial advertising revenue of the Georgian broadcasters increased by 10.6 percent in the first quarter of 2022 year-on-year and reached ₾17.8 million (about $6.03m/€5.75m), the Communications Commission revealed on Thursday.
The regulatory body, responsible for broadcasting and electronic communication, said advertising revenues of TV stations had increased by 11.3 percent and reached ₾16.3 million (about $5.53m/€5.27m). The share of advertisements in the total commercial advertising revenues was 75.6 percent, while the share of sponsorship was 14.3 percent.
The top TV companies by commercial advertising revenue in were:
- Imedi TV - ₾5.4 million (+₾0.2 million y/y)
- Mtavari Arkhi - ₾2.5 million (+₾0.6 million y/y)
- Media Holding (former Rustavi 2) - ₾1.9 million (-₾0.1 million y/y)
- TV Pirveli - ₾1.6 million (+₾0.4 million y/y)
- Formula - ₾1.4 million (doubled compared to the previous year)
- Silknet - ₾0.9 million (+₾0.1 million y/y)
- Post TV - ₾0.8 million (+₾0.1 million y/y)
- Public Broadcaster - ₾0.2 million (same as last year)
In the quarter, the total advertising revenue of radio broadcasters increased by 2.8 percent and amounted to ₾1.5 million (about $0.51m/€0.48m). Radio Holding Fortuna had the highest share of revenues, totalling ₾810,200 (about $274,644/€261,702).
Commercial revenue includes commercial advertising, sponsorship, product placement, teleshopping, and classifieds.
Commercial advertising revenues of the Georgian broadcasters increased by 30 percent in 2021 compared to the previous year, amounting to 79.8 million GEL ($25.8mln/€23.4mln), the Communications Commission revealed on Monday.
The Communications Commission (ComCom) of Georgia, with the support of the European Union Delegation to Georgia, will train 200 teachers in ten Georgian regions, including areas populated by minorities, in combating disinformation, the press office of the ComCom announced on Friday.
The number of internet subscribers has increased to almost one million in Georgia in 2020, announces the Communication Commission of Georgia.
Georgian TV channel Imedi, which has refused to air a political advertisement of the opposition party European Georgia in the run up to the October 2 elections, has been fined with GEL 5,000.
Commercial advertising income of the Georgian television and radio broadcasters equalled ₾19 million ($7mln) in the second quarter of 2022, a ₾4.1 million ($1.5mln) decrease compared to the same period of last year and a 17.5 percent reduction year-on-year, the Communications Commission announced on Tuesday.
The Communications Commission of Georgia on Wednesday revealed it had been elected to chair the Electronic Communications Regulators Network of the European Union’s Eastern Partnership programme over the next year.
The commercial advertising revenue of Georgian broadcasters decreased by 7.6 percent in 2022 compared to the previous year, with the figure reduced to ₾18.4 million ($7mln), the national Communications Commission said on Thursday.
The Communications Commission of Georgia, the regulatory body responsible for broadcasting and electronic communication, on Friday announced it was fining six broadcasters for striking deals to set fixed prices for their broadcasting with transit companies, setting a precedent of the violation of competition rules for the domestic media industry.