Mercedes-Benz Fashion Week Tbilisi showcasing designers, hosting high-profile visitors

The annual week-long program of designer shows launched on Thursday. Photo: mbfashionweektbilisi on Instagram., 04 May 2018 - 18:07, Tbilisi,Georgia

Georgia’s capital is in the midst of hosting one of its principal annual fashion events, the Mercedes-Benz Fashion Week Tbilisi, with designers, industry professionals and visitors involved in shows, workshops and other activities.

Hosting shows at the principal venue of Tbilisi Circus, as well as galleries and studios throughout the city, this year’s event opened on Thursday under the slogan Generation Now, Generation Next.

The Fall/Winter season showcase includes 44 Georgian and foreign designers presenting their work across five days of displays.


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Their line-up is complemented by over 50 industry visitors including buyers from companies like London College of Fashion, Albright Fashion Library and MACONDO.

Editors and reporters from publications including Elle, Vogue Japan, Grazia and I-D Magazine are also in Tbilisi to follow and cover the week.

In another industry-oriented event, May 6 will see young Georgian designers present their portfolios to Sara Sozzani Maino, Senior Editor for Vogue Italia and Editor of Vogue Talents, as well as freelance stylist and fashion editor Riccardo Terzo.

Visitors of this year's Mercedes-Benz Fashion Week Tbilisi. Photo: Guram Kapanadze/

Earlier in the week, the opening day of the fashion week saw a press breakfast occasion marking Georgia’s selection as the official guest country in the upcoming Pitti Uomo platform in Italy.

One of the major international platforms for launching men’s clothing and accessory collections, Pitti Uomo events are held twice a year in Florence.

The next date in June will host designers from Mercedes-Benz Fashion Week Tbilisi and Georgian artists flock to exhibition pavilions in the Italian city to introduce visitors to their work.

Tbilisi is one of cities in 50 countries where Mercedes-Benz Fashion Week is held annually. The event aims to "promote designers and talented people and also promote Georgia through art and fashion”.