Mercedes-Benz Fashion Week showcasing 15 designers through digital platform amid coronavirus
The virtual space was organised in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. Photo: MBFW Tbilisi.
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Fifteen selected designers have showcased their latest collections to a global audience at the Mercedes-Benz Fashion Week Tbilisi that went digital on May 6-9 due to the Covid-19 pandemic.
Backstage photo from Tamuna Ingorokva. Photo: MBFW Tbilisi.
The virtual space was organised in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike.
In times of travelling restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers and cultural institutions playing a pivotal role in bringing fashion and art under one roof", say the organisers.
Backstage photo from Situationist. Photo: MBFW Tbilisi.
The digital platform offered multimedia content, including interviews, designers’ diaries, backstage moments and virtual showrooms.
Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia, has taken on a new form by launching a digital-only platform due to the coronavirus restrictions.
Georgia’s capital is in the midst of hosting one of its principal annual fashion events, the Mercedes-Benz Fashion Week Tbilisi, with designers, industry professionals and visitors involved in shows, workshops and other activities.
Georgia’s capital Tbilisi is continuing to fascinate people by presenting creative, novel fashion statements at Mercedez-Benz Fashion Week - the country's premier fashion event.
Georgia’s premier fashion event offers over 40 shows
Georgia’s capital is cementing itself as a hub for talented fashion designers and a centre for the ever-evolving fashion industry, so when thinking of fashion shows it's best to have Tbilisi in mind.
Georgia’s capital Tbilisi has been hosting Mercedes-Benz Fashion Week from May 4 to 8, for the first time after a three-year break caused by the pandemic, with Georgian and foreign designers showcasing their autumn-winter collections.