Mercedes-Benz Fashion Week showcasing 15 designers through digital platform amid coronavirus
The virtual space was organised in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. Photo: MBFW Tbilisi.
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Fifteen selected designers have showcased their latest collections to a global audience at the Mercedes-Benz Fashion Week Tbilisi that went digital on May 6-9 due to the Covid-19 pandemic.
Backstage photo from Tamuna Ingorokva. Photo: MBFW Tbilisi.
The virtual space was organised in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike.
In times of travelling restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers and cultural institutions playing a pivotal role in bringing fashion and art under one roof", say the organisers.
Backstage photo from Situationist. Photo: MBFW Tbilisi.
The digital platform offered multimedia content, including interviews, designers’ diaries, backstage moments and virtual showrooms.