Mercedes-Benz Fashion Week starts in Tbilisi through digital platform amid coronavirus

Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia, has taken on a new form by launching a digital-only platform due to the coronavirus restrictions.

In times of travelling restrictions due to the pandemic, the new reality we are living in, the new digital experience serves as a meeting spot for designers. Mercedes-Benz Fashion Week Tbilisi teamed up with talented, young Georgian film director Luka Nakashidze and journalist Tamar Meskhi, created a series of short films with Georgian designers and artists, where they talk about their creativity and highlight important topics", reads the statement of the Mercedes-Benz Fashion Week Tbilisi. 

Opened on November 19 the event will end on November 22 and will take place through a digital-only platform.

Photo: Mercedes-Benz Fashion Week Tbilisi.

Sixteen Georgian designers will showcase their latest collections to a global audience. 

The virtual space is organised in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. 

The digital platform, accessible from November 19 to November 22 on www.mbfwtbilisi.online, offers unique multimedia content, including interviews, designer diaries, backstage moments and virtual showrooms.