Mercedes-Benz Fashion Week starts in Tbilisi

Local and international designers, artists and creative minds have descended on Georgia to showcase their vision and latest fashion trends at Mercedes-Benz Fashion Week Tbilisi.

After the successful inaugural performance last summer, Mercedes-Benz Fashion Week has returned to Georgia’s capital for the second time.

All clothing presented during the Fashion Week will be available for purchase until the New Year in Tbilisi Mall. Photo by N. Alavidze/Agenda.ge

Mercedes-Benz Fashion Week started on October 5 and will continue until October 9, during which more than 24 local and international designer labels will be showcased to the public.

The first day of Mercedes-Benz Fashion Week Tbilisi opened last night with a runway show by local designer Avtandil Tskvitinidze under his label AVTANDIL.

Silk red dress by AVTANDIL. Photo by N. Alavidze/Agenda.ge

Let’s Turn Georgia’s Fashion Industry into a Profitable Business was the motto of this season’s Mercedes-Benz Fashion Week Tbilisi. For this reason Fashion Week organisers invited influential buyers Kevin Mcdermott and Michael Rudolf to attend this year’s shows. The buyers accepted the invitation and are in the country to launch Georgian designers’ creations into the international fashion arena.

Meanwhile, local and international fashion journalists were in town to attend and write about the event. Among them were "king of the fashion blogosphere” Bryanboy and one of most influential stylists and bloggers Natalie Joos.

Grey dominated in AVTANDIL's latest collection. Photo by N. Alavidze/Agenda.ge

Furthermore, the Editor-in-Chiefs of American, Italian and Russian Vogue magazines were also in Tbilisi to attend Mercedes-Benz Fashion Week.

The five-day fashion event will be covered by Marie Claire, New York Times, ELLE and other fashion magazines.

Let’s Turn Georgia’s Fashion Industry into a Profitable Business was the motto of this season’s Mercedes-Benz Fashion Week Tbilisi. Photo by N. Alavidze/Agenda.ge 

The main venue for this years' Fashion Week was the Museum Of Modern Art, located in central Tbilisi.

Once this year’s Mercedes-Benz Fashion Week concludes, all collections will go on sale at Tbilisi Mall shopping centre, where a special showroom has been arranged. All clothing presented during Mercedes-Benz Fashion Week Tbilisi will be available for purchase until the New Year.