YouTube to promote Georgia’s summer destinations
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YouTube will promote Georgia’s touristic destinations to help the country attract more tourists.
Advertising videos on Georgia’s summer touristic hot-spots will be showed at Youtube space, announced the Georgian National Tourism Administration.
New advertising campaign on YouTube will be launched on May 29 and last until August 29.
The target countries will be the Great Britain, Germany, Italy, France, Poland, Ukraine, Estonia, Lithuania, Latvia, Israel, Turkey, Saudi Arabia and United Arab Emirates.
It is expected that the number of impressions as a result of the campaign will be 95,237,500 and the number of views - 21,052,500.
The Georgian National Tourism Administration has been cooperating with Google corporation for three years already. The cooperation includes planning of summer as well as winter advertising campaigns.
Georgia’s national tourism campaign held across countries in Europe, Middle East and beyond was confirmed as successful by marketing professionals from Google in 2017.
The world’s largest travel website will promote Georgia’s tourist destinations to help the country attract more tourists. TripAdvisor, a popular travel internet portal enabling travellers to plan and book their trips, will promote Georgia as a tourist destination among its users from 24 countries.
Georgia is currently experiencing a building boom of new hotels and guesthouses, which is providing new beds for the growing number of tourists and guests.
Over 8 million international visitors will arrive in Georgia in 2018, believes Georgia’s Prime Minister Giorgi Kvirikashvili. While summing up the results of 2017 at the newly opened Moxy Hotel in Tbilisi, the PM stated that tourism has become an important locomotive of the country's economy.
Georgia has participated in one of the world’s leading travel trade shows, ITB Berlin, which was held this week in Germany's capital of Berlin.
The school, which is among the top three hospitality management schools globally, will offer its program to students from Georgia and neighboring countries at the Business and Technology University based in Tbilisi.
Georgia is improving its standing in the rating of the International Congress and Convention Association (ICCA) 2017-2018 showing a rise in business tourism potential in a recent report.
The NAPR has already completed its field work to chart and photograph all major locations in Tbilisi as a part of the project aiming to create a national database for Georgia and integrate it in leading navigation systems worldwide, such as Google and TomTom.
In Tbilisi the highest temperature over the next few days is forecast at 40 degrees Celsius.
The stories and impressions of seven million visitors to Georgia have been united in one guidebook that was launched within the new campaign ‘Emotions are Georgia’ to help new tourists discover Georgia as seen through the eyes of former visitors.
The Contemporary Class travel magazine has put Georgia on the list of destinations that should be visited in 2019. "There’s never a bad time to visit Georgia, but 2019 is looking an especially good year,“ reads the article intro.