Georgia launches campaign in 14 countries to attract summer tourism
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Georgia is getting ready for the summer tourism season, starting marketing campaigns in 14 targeted markets in a bid to attract more tourists.
Between March 25 – June 30 the Georgian National Tourism Administration (GNTA) will launch special online campaigns and TV advertisements in order to promote Georgia in the following 14 countries:
- Russia
- United Arab Emirates
- Germany
- Italy
- Israel
- Ukraine
- Poland
- Belarus
- Azerbaijan
- Kazakhstan
- Turkey
- Armenia
- Lithuania
- Latvia
Internet marketing campaigns will be launched via Facebook, Google, Instagram, Youtube, Vkontakte, Mail.ru, Yandex and Odnoklassniki.ru, while TV advertisements will be aired in Russia, Kazakhstan, Ukraine and Belarus.
A total of 3,498,336 GEL (about $1.43m/€1.31m*) will be spent on internet campaigns and 4,091,500 (about $1.67m/€1.31m*) – for TV advertisements.
Google participated in the planning sessions of the GNTA to build marketing campaigns for this year’s tourism season.
*Currency conversions reflect National Bank of Georgia values as of today.
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