Georgian tourism potential, travel destinations showcased in Paris for Top Resa exhibition

Georgia’s tourism potential and travel destinations are being showcased at IFTM Top Resa, a major French travel B2B event featuring 170 countries and 1,400 companies in Paris between Tuesday and Thursday, the Georgian National Tourism Administration said on Wednesday.

The event, visited by over 30,000 tourism professionals, involves about 10 Georgian tourism companies, the Department of Tourism and Resorts of western Georgian region of Adjara, and the Destination Management Organisation of the western Imereti region.

Ana Kekelia, the Head of the Brand Development Department of GNTA, said the body had participated in the exhibition for a number of years, noting the platform had helped to attract more tourists to the country from Europe, including France.

Within the exhibition, the GNTA is holding meetings with international tourism companies and media organisations over cooperation prospects, while representatives of domestic tourism companies are involved in meetings with potential partners to develop tourist packages.