Tourism agencies, travel companies promote Georgia’s potential in Matka Nordic Travel Fair
The Georgian National Tourism Administration on Tuesday said it had organised a stand introducing fair visitors and travel companies to the country’s attractions, from its mountain resorts to cuisine and more. Photo: Tourism Administration
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Georgia’s tourism potential was promoted at Matka Nordic Travel Fair, the largest industry fair in Northern Europe and the Baltic region, over the weekend with the involvement of the country’s national tourism bodies and travel companies.
The Georgian National Tourism Administration on Tuesday said it had organised a stand introducing fair visitors and travel companies to the country’s attractions, from its mountain resorts to cuisine and more.
In the promotion effort, the national tourism body was joined by regional agencies, with tourism departments of the western regions of Adjara and Imereti, as well as the Destination Management Organization of the southern region of Samtskhe-Javakheti present at the fairgrounds.
Photo via Tourism Administration
Five Georgian tourism companies were also present to promote their products at the fair, where 850 companies from 70 countries featured. The Georgian companies’ participation was coordinated by the GNTA and supported by the country’s Embassy in Finland.
Hosted at the Helsinki Expo and Convention Centre, this year’s edition of the Matka fair offered travel package deals to visitors, enabled companies to exhibit their products and showcased Greece as the official partner country.
Georgia received $3.5 billion from international tourist visits in 2022, a figure that represented a 182.5 percent increase compared to 2021, the National Tourism Administration said on Monday.
The budget of the Tourism Department of western Georgia’s Black Sea region of Adjara will hit ₾16 million ($5,98 mln) this year, with regional Government head Tornike Rizhvadze pledging to ensure 2023 is an “outstanding” year for the locality.
The Georgian National Tourism Administration on Wednesday presented its end-of-year summary by highlighting its “active” promotion of the country’s tourism potential through participation in tourism fairs and facilitation of promotional campaigns in international media.
Georgia’s revenues from tourism reached $3.2 billion between January-November, a 103.5 percent recovery from the same period of the pre-pandemic 2019 and a 182.4 percent increase over the same period of 2021, the National Tourism Administration said on Friday.
Georgia’s tourism potential has been promoted at Balttour 2023, one of the largest trade fair exhibitions in Latvia’s capital city of Riga, with the involvement of the country’s national tourism bodies and 11 companies, the Georgian National Tourism Administration said on Saturday.
Georgia’s National Tourism Administration and a number of companies involved in the industry showcased the country’s potential at BIT Milano, the largest tourism fair in Italy, between Sunday and Tuesday.
Tourism potential of Georgia’s Black Sea region of Adjara was promoted at the Tashkent International Tourism Fair between Tuesday and Thursday, the Tourism Department of the locality said on Tuesday.
The visitor potential of tourism destinations in Georgia is being showcased by travel agencies and industry companies from the country at the International Travel and Tourism Trade Fair TT, hosted in the Polish capital Warsaw between Thursday and Saturday.
Georgian Deputy Economy Minister Mariam Kvrivishvili on Friday introduced the country’s 2024 tourism strategy to members of the American Chamber of Commerce in Georgia, the Ministry of Economy said.