Int’l conference in Georgia addresses sustainable development in resort industry

Internationally recognised experts in resort science gathered in Georgia to share insights on resort management during an international conference organised by the Resorts Development Agency of the country, the body said on Tuesday.

The event brought together 150 representatives from hotels operating in the country, tourist facilities, industry associations, and academic circles.

Experts from the United States, United Kingdom, Germany, Austria, Czechia, Belgium, Italy, Greece, and Japan convened to discuss pressing challenges in the sustainable development of resorts and explore innovative solutions.

Key topics included integration of information technologies, adaptation to global market demands, future of the wellness and spa industry, and other current issues impacting the sector, the Agency said.

The body added experts from the North American Balneology Association, the European Spa Association, and the Global Sustainable Tourism Council presented modern global trends in the resort industry, sharing insights tailored to the Georgian context.

Aleksandre Onoprishvili, the Director of the Agency, emphasised the significance of the state’s involvement in developing Georgia’s resort sector. He said events like the conference served as “important platforms” for collaboration and education, providing Georgian industry representatives with opportunities to learn from experiences of advanced countries.