ITB Berlin: Economy Minister introduces country’s tourism, trade achievements to int’l media
Davitashvili had introduced the country to the press with its “unique culture and 8,000-year history of continuous winemaking traditions”, while also highlighting its historical significance as a “birthplace of the first Europeans” as shown by archaeological discoveries of the recent decades, among other notable aspects. Photo: Ministry of Economy
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Georgian Economy Minister Levan Davitashvili on Monday highlighted Georgia’s achievements in tourism, economy, trade, transport, energy and other fields at a press briefing to about 200 figures from international media just hours before the opening gala of ITB Berlin, the world’s major international tourism fair that is showcasing Georgia as its Host Country in the German capital.
The Ministry said Davitashvili had introduced the country to the press with its “unique culture and 8,000-year history of continuous winemaking traditions”, while also highlighting its historical significance as a “birthplace of the first Europeans” as shown by archaeological discoveries of the recent decades, among other notable aspects.
Media Monday kicks off #ITBBerlin 2023!
— ITB Berlin (@ITB_Berlin) March 6, 2023
The Official Opening Press Conference is on NOW with Georgia, @Phocuswright, @ETC_Corporate &@DRVDE
You cannot be on the fairgrounds today? We've got you covered with a Media Monday livestream on https://t.co/muB3M0r72m & ITBxplore. pic.twitter.com/n9xc5k7j1x
He told the press Georgia enjoyed “all the advantages of being located at a crossroads of civilisations”, noting its status as a “dynamic country” with a “significant commitment to building a modern, competitive economy, as well as creating an attractive business environment for local and foreign investors”.
Davitashvili also pointed to efforts of his Government to further develop air connectivity by attracting more airline companies to the country.
Currently, 38 airlines operate in 59 directions from three international airports located in Georgia”, he told the media, while also pointing out the Government’s liberal visa policy allowed citizens of more than 95 countries to enjoy visa-free travel, simplifying travel planning and “significantly contributing” to the domestic tourism industry.
“As a result of these efforts, Georgia has managed to become one of the fastest growing tourist destinations in the world, which annually hosts three times more tourists than the number of its own population”, Davitashvili said.
The Minister also highlighted Georgia’s ability to host events of international importance, pointing to the newly concluded Freestyle Ski, Snowboard and Freeski World Championships in the ski resort of Bakuriani.
Photo: Ministry of Economy
Figures of international tourism revenue were also noted in his comments, with the official highlighting the eight percent increase in 2022 revenue compared to the previous year and noting Georgia had hosted 5.5 million international visitors and received $3.5 billion from the tourism sector last year.
The country’s double-digit economic growth rate of the past two years also found a mention in Davitashvili’s introduction, with the Minister telling the press the country had “maintained stability” and enjoyed a 10.1 percent economic growth in 2022, “despite external factors”.
Georgia is the Host Country of this year’s edition of the ITB Berlin, with the event running under the theme of “Infinite Hospitality” and aiming to showcase Georgian tourism destinations, cuisine, culture and performing arts to visitors over the next three days.
Later today, CityCube Berlin will host the official opening show for the fair under the heading “Infinite Georgian Culture - From the Beginnings of Viticulture to Modern Avant-garde Art”. About 2,500 guests will attend the 45-minute occasion.
David Ruetz, the Senior Vice President of Messe Berlin, the fairgrounds hosting the major international tourism fair ITB Berlin, on Monday said choosing Georgia as the Host Country of the event had been an "excellent choice”.
Deborah Rothe, the Exhibition Director of ITB Berlin, a major international tourism fair that launching in the German capital on Monday, told Agenda.ge the show was putting the “spotlight” on Georgia through its Host Country status.
Today Berlin is preparing for the world's largest tourist exhibition, 2023 ITB Berlin, which will start on Monday with an official opening ceremony. Georgia has a special status at the international fair, featuring as the Host Country under the theme “Infinite Hospitality” at ITB Berlin this year. The advertising messages about Georgia and the images of its wonderful sights can be easily noticed by any visitor at the Berlin airport as well as in the streets of the city.
Georgian Prime Minister Irakli Garibashvili, along with the delegation, left on Sunday for Berlin to launch 2023 ITB Berlin, the world’s leading travel trade show.
Georgian Prime Minister Irakli Garibashvili on Monday highlighted Georgia as a historical “epicentre of many civilisations”, a “target of great empires” and “subject of disputes” between them “over millennia”, in his comments at the opening of ITB Berlin, a major international tourism fair featuring Georgia as the Host Country.
Georgian Prime Minister Irakli Garibashvili on Monday told the audience of the opening event of ITB Berlin, a major international tourism fair featuring Georgia as the Host Country, that the country’s citizens were “directing all their efforts to the objective of becoming hosts in Europe”.
Georgian Prime Minister Irakli Garibashvili on Monday launched this year’s edition of ITB Berlin, a major international tourism fair running in the German capital and featuring Georgia as the Host Country, by highlighting hospitality as a “trademark” of the country to an audience of 2,500 in the opening event.
Tornike Rizhvadze, the Head of the regional Government of Georgia’s western city of Adjara, on Wednesday opened a stand promoting adventure tourism in the region on fairgrounds of ITB Berlin, a major international tourism fair showcasing Georgia as its Host Country.