Georgia expects $6 billion in tourism revenue in 2024

Georgia expects 10.5 million international visitors in 2024 and $6 billion in earnings from the tourism sector in 2024, said Head of the Georgian Tourism Administration Mariam Kvrivishvili.

Over the next 4 years, special attention will be focused on strengthening the tourism industry and attracting more high spending tourists to the country,” she said, noting the state continues to expand training programmes for tourism employees to improve service levels and increase employment overall in the country.

Mariam Kvrivishvili summarised the infrastructure projects implemented in the mountain resorts of Georgia.

She noted development at ski resorts, which have increased the number of their visitors seven-fold. Also, she said that about 30 new ropeways were set up, new resorts were opened, and an artificial snow system was set up in Gudauri and Bakuriani.

All resorts are equipped with modern equipment and, most importantly, ski patrol has been created to protect tourists,” she said.

From 2012 to 2020, the number of visitors entering the country increased from 4.7 million to 9.4 million. As for earnings from tourism, it increased by $2 billion which is 2.5 times more than before.

Income from tourism amounted to $3.3 billion in 2019. The share of tourism in the country's economy exceeded eight per cent that year. Also, more than 150,000 people were employed in the tourism industry.

Georgia has opened its borders to travellers from Germany, France, Latvia, Lithuania, Estonia.

All five countries have also opened borders for Georgia.

In addition, Georgia is on a list of countries to enter the European Union as of July 1.