Deputy Head of Swedish Embassy: European market is ready to receive Georgian products
He noted that despite this potential, when speaking about the export of Georgian products there are a few obstacles related to logistics, cultural obstacles and the lack of information on how the European market works. Photo: Nino Alavidze/Agenda.ge.
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The European market is ready to import the products of Georgian companies, said Erik Illes, the Head of Development Cooperation and Deputy Head of the Embassy of Sweden adding that “there is lots of potential.”
He noted that despite this potential, when speaking about the export of Georgian products there are a few obstacles related to logistics, cultural obstacles and the lack of information on how the European market works.
There is also an obstacle in terms of the quality of products, assuring that there is an even and good quality of products is very important,” said Illes.
GEclose2EU, a joint project of Sweden, the Economic Policy Research Center and Enterprise Georgia, supports small and medium sized enterprises in Georgia and tries to diversify the Georgian economy by working with business companies in different fields including but not limited to agriculture and new fields such as architecture, interior design, business consultancy, and information technologies.
Erik Illes, DHoM about ???????? funded project #GEclose2EU for ???????? SME support in new sectors, implemented by @EPRC_Georgia and @EnterpriseGE
— Sweden in Georgia (@SwedeninGE) May 21, 2020
More abt it ➡️ https://t.co/S4onZSgKHy #FundedBySweden #DCFTA @UTidestrom @Tinatin_Tinatin @EVGENIDZENINO
Illes noted that the aim of the project is to support the development of Georgian companies, help them find new markets and to use the Deep and Comprehensive Free Trade Area (DCFTA) agreement with the EU.
Illes noted that the project provides Georgian companies with many opportunities including technical assistance to companies in the apparel and toys manufacturing sector.
He noted the importance of environmental and social sustainability as a fundament of a business idea and a business plan.
Deputy Head of the Embassy of Sweden Illes urged Georgian companies to work in networks and share experience about trying to access the European market.