US leading televisions promoting the potential of the Georgian economy
The six-month advertising campaign is an initiative of the Georgian government. Photo: Nino Alavidze/Agenda.ge.
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Advertisements of the potential of Georgian economy can now be seen on US leading television channels like Fox and CNBC covering an audience of more than 40 million until the end of November.
The six-month advertising campaign is an initiative of the Georgian government. The first phase had been carried out from May to July 2019, while the second phase is ongoing since September.
The aim of the campaign is to introduce Georgia, its economic potential and the important role as a gateway of the region to US audience, which will deepen the commercial and trade relations between [US and Georgia],” said the Minister of Economy Natia Turnava today.
A short video called “Good for business, Good for America,” was produced under the campaign, which can be seen on leading US TV channels.
See the advertisement: "Good for business, Good for America."
This advertising campaign is being held in the United States for the first time and is being implemented by the support of the Ministry of Economy and the Embassy of Georgia to the United States.
‘One Blood: Georgia’, a short video produced by the Georgian National Tourism Administration and GLP Films, has been nominated for Best Adventure Film of 2019 among 750 films in the Adventure Travel World Summit (ATWS) in Gothenburg, Sweden.
NATO Secretary General’s Special Representative for the Caucasus and Central Asia James Appathurai has joined in a campaign promoting Georgia as tourism destination.
CNN International is inviting its viewers to “explore Georgia, a country of rich history and trendy urban spaces” this Saturday. In its promo on Georgia, CNN also offers its viewers to glide across the sky for a spectacular view, to taste a fusion of flavours in unique cuisine, to enjoy the beauty of its oldest tradition of wine making.
American media outlet CNN has created a webpage on its site titled Discover Georgia, which offers visitors a wide array of information about Georgia’s long history, exquisite nature and unique cuisine.