Advertisements of the potential of Georgian economy can now be seen on US leading television channels like Fox and CNBC covering an audience of more than 40 million until the end of November.
The six-month advertising campaign is an initiative of the Georgian government. The first phase had been carried out from May to July 2019, while the second phase is ongoing since September.
The aim of the campaign is to introduce Georgia, its economic potential and the important role as a gateway of the region to US audience, which will deepen the commercial and trade relations between [US and Georgia],” said the Minister of Economy Natia Turnava today.
A short video called “Good for business, Good for America,” was produced under the campaign, which can be seen on leading US TV channels.
This advertising campaign is being held in the United States for the first time and is being implemented by the support of the Ministry of Economy and the Embassy of Georgia to the United States.