International marketing agency to promote Georgian wine

A large-scale advertising campaign is planned for Georgian wine, which will be launched by international communication and marketing agency for food, wine, and lifestyle Sopexa.

This was decided at yesterday’s meeting in France between Georgia’s Agriculture Minister Levan Davitashvili and the business development manager at Sopexa Anne-Sophie Hottiaux.

Georgian wine will be promoted over four months to strategic countries within the prestigious wine festival at the Bordeaux Centre for Wine and Civilisations in France.

Georgia is invited as a special guest for the event to showcase the history and culture of Georgian wine.

Georgian wine was presented at the exhibition Vinexpo Bordeaux 2017. Photo by Georgia's Ministry of Agriculture. 

Georgia will present a solo exhibition celebrating its traditional winemaking and viticulture at Bordeaux Centre for Wine and Civilisations. Georgia’s exhibition will be named Vineyard-Georgia and be held from July-October 2017.

Within his visit to France, Davitashvili also met high officials from the Bordeaux Centre for Wine and Civilisations. Together they visited the exhibition hall where Georgian wines will soon be showcased.

During the meeting it was decided that the Bordeaux Centre for Wine and Civilisations will keep a qvevri, the large, ancient Georgian winemaking vessel, after the exhibition is closed.

Georgian wine was loved and appreciated by the number of visitors of Vinexpo Bordeaux 2017 exhibition. Photo by Georgia's Ministry of Agriculture. 

Davitashvili also attended the international wine and spirits event Vinexpo Bordeaux 2017, where 24 Georgian wine companies were represented.

Within the exhibition, the Citadelles du Vin competition was held where the 2012 Khareba dry white wine of Winery Khareba won the major award - the Gold Special Trophy.

A Golden Medal was also given to the Makashvili Wine Cellar, and a Silver Medal to Kakhetian Wine Cellar and Company Shumi.