Georgian wine centre opens in China

Georgia continues promoting its wine and winemaking culture in China with the opening a new Georgian wine centre.

Georgia’s Agriculture Ministry announced the wine centre will be opened in February this year in China’s province Jiangxi where about 30 million people live.

A Georgian wine centre will cover 4,000 sq.m. territory where will be placed wine-testing and exhibition halls, museum, Georgian restaurant, etc.

This will be the fifth Georgian wine cetnre to be opened in China.

In July 2015 Georgia opened a promotional centre and winemaking house in China’s capital Beijing. At the same time a Georgian wine house was opened in China’s Zhagang province, where 30 varieties of dry, semi-dry and semi-sweet wines were represented.

Later in August three Georgian wine centers opened in China’s Xinjiang province to increase popularity of Georgian wine and raise awareness of the country among Chinese consumers.

Head of Georgia's National Wine Agency Giorgi Samanishvili met the Silk Road investment company representatives to discuss future cooperation details. At the end of the meeting the guests visited Georgian wine musem and tasted Georgian wine. Photo by press office of Georgia's Agriculture Ministry. 

Meanwhile, Georgian wine was showcased at different wine-testing events, wine exhibitions or wine competitions during last year in China’s different provinces.

All these activities aimed to promote Georgian culture and winemaking and contribute Georgia’s efforts to export its products to "strategic” markets.

In general last year Georgia worked hard to diversify its wine import markets, and this was evident in the latest data published by Georgia's National Wine Agency. Export of Georgian wine had increased to "strategically important markets" like China, Eastern European countries and Canada, said Georgia's National Wine Agency.

Georgian wine export to China increased by 122 percent in 2015 compared to 2014.

In total, Georgia exported 2,672,154 bottles of wine to China last year, said the Agency.

With these figures China took the fourth place among the five countries that imported the most Georgian wine in 2015.