Marseille’s national museum honours Georgia’s rich wine history
Tweet 
Share
A special area promoting all things about Georgian wine has opened in a national museum in France’s south-eastern coastal city of Marseille.
Visitors to the Museum of European and Mediterranean Civilisations can now see a number of traditional items used historically to make Georgian wine at the museum’s permanent new Georgian corner.
The museum generates about 20,000 daily visitors and boasts a permanent collection charting the historical and cultural cross-fertilisation of grapes in the Mediterranean basin.
The Georgian corner, which currently featured Georgia’s wine-making history and traditions, was officially opened yesterday by Georgian and French officials.
At the opening Vice Mayor of Marseille said it was important to represent Georgia in the museum together with the Mediterranean basin culture icons as "the country is an important part of this civilisation”.
A label at the national museum of Marseille tells the history of Georgian wine-making. Photo by Georgia's Ministry of Agriculture.
Georgia’s Minister of Agriculture Otar Danelia said it was very important for Georgia to raise awareness of its culture, history and traditions in Europe as the country moved towards integrating with the European Union space.
The opening of the Georgian wine corner in the museum was possible thanks to cooperation between the national museums of Georgia and Marseille.
The Museum of European and Mediterranean Civilisations in Marseille was interested in showing Georgian wine culture as it was "one of the oldest centres of wine-making”.
Wine has been made in Georgia for more than 8,000 years. The traditional Georgian method of making qvevri (clay jar) wine was approved by UNESCO in 2013 to be included in the list of Intangible Cultural Heritage.
Last year France was one of the top European countries to import Georgian wine. The National Statistics Office of Georgia (Geostat) said Georgia exported 37,956 bottles of wine to France, which was 190 percent more than in 2014.
Wine lovers in France, one of the world’s most renowned wine countries, got a taste of Georgian wine at several exhibitions this week.
A handful of Georgian wine companies were represented at two leading wine festivals in France – the Les Penitentes and the La Divre Boutteile exhibitions – to raise awareness of Georgian wine, diversify export markets and attract more customers.
Dozens of Georgian wine centres will open in China this year, allowing Georgian wine producers to share their products with Chinese consumers.
Georgia continues promoting its wine and winemaking culture in China with the opening a new Georgian wine centre.
The rich history of winemaking and alcohol production in Georgia will be illustrated in a special exhibition of century-old bottle labels at a Tbilisi museum.