International marketing agency to promote Georgian wine
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A large-scale advertising campaign is planned for Georgian wine, which will be launched by international communication and marketing agency for food, wine, and lifestyle Sopexa.
This was decided at yesterday’s meeting in France between Georgia’s Agriculture Minister Levan Davitashvili and the business development manager at Sopexa Anne-Sophie Hottiaux.
Georgian wine will be promoted over four months to strategic countries within the prestigious wine festival at the Bordeaux Centre for Wine and Civilisations in France.
Georgia is invited as a special guest for the event to showcase the history and culture of Georgian wine.
Georgian wine was presented at the exhibition Vinexpo Bordeaux 2017. Photo by Georgia's Ministry of Agriculture.
Georgia will present a solo exhibition celebrating its traditional winemaking and viticulture at Bordeaux Centre for Wine and Civilisations. Georgia’s exhibition will be named Vineyard-Georgia and be held from July-October 2017.
Within his visit to France, Davitashvili also met high officials from the Bordeaux Centre for Wine and Civilisations. Together they visited the exhibition hall where Georgian wines will soon be showcased.
During the meeting it was decided that the Bordeaux Centre for Wine and Civilisations will keep a qvevri, the large, ancient Georgian winemaking vessel, after the exhibition is closed.
Georgian wine was loved and appreciated by the number of visitors of Vinexpo Bordeaux 2017 exhibition. Photo by Georgia's Ministry of Agriculture.
Davitashvili also attended the international wine and spirits event Vinexpo Bordeaux 2017, where 24 Georgian wine companies were represented.
Within the exhibition, the Citadelles du Vin competition was held where the 2012 Khareba dry white wine of Winery Khareba won the major award - the Gold Special Trophy.
A Golden Medal was also given to the Makashvili Wine Cellar, and a Silver Medal to Kakhetian Wine Cellar and Company Shumi.
A Georgian wine company is returning from a prestigious French wine competition with a Gold Special Trophy.
Georgia will present a solo exhibition celebrating its traditional winemaking and viticulture at one of the most famous wine venues in Bordeaux, France.
Hundreds of wine-lovers have sampled some of the best wine Georgia has to offer at an exclusive Georgian wine tasting event in Paris, France.
Wine lovers in France, one of the world’s most renowned wine countries, got a taste of Georgian wine at several exhibitions this week.
A group of Dutch wine importers has visited Georgia to explore the rich history and culture of Georgian wine and learn about the country’s wine market.
White dry wine Kisi 2015 and red dry wine Mukuzani 2015 of Georgian wine company Shilda Winery won gold medals at the International Wine Contest GALICJA VITIS 2017, which was held on June 22-23 in Krakow.
One of Krakow’s most famous, historical wineries, the ‘Winnica Srebrna Gora’, has hosted a Georgian wine seminar and wine tasting event – ‘Georgian wines for the summer’.
A Georgian wine company Badagoni is the proud winner of the international wine competition ‘Mondial des Vins Extrêmes Cervim’, which aims to promote and enhance mountain wines.
A group of wine professionals from the Netherlands, including wine importers, wine writers and sommeliers will visit Georgia in September to learn more about country’s rich wine history and culture.
Wine professionals from the Netherlands have just completed their visit to Georgia and positively assessed their fascinating journey along the country’s wine routes.
Nine Georgian wine companies participated at one of the largest wine fairs in Brussels, Belgium – Megavino 2017.
20 Georgian wine companies have participated in the international wine fair EnoExpo 2017 held in Krakow, Poland this month.
Georgia’s stand ‘Taste of Georgia’’ was represented at the annual WineWeekend event in Rijswijk, the Netherlands, where Georgian wines were showcased.
One of the biggest shopping mall chains in Krakow, Poland is hosting a Georgian wine testing event that targets people who are looking for specific products to put on the Easter table.
Japan and South Korea will be the next export markets for Georgian wine, Georgian Agricultural Minister Levan Davitashvili announced today.