State Agency says Georgian wine promotion on int’l markets to be “more active” in 2024
The Georgian National Wine Agency on Thursday said promotion of wine from the country on international markets would become “more active” this year, with ₾16 million ($6mln) allocated for the purpose from the state budget. Photo: Wine Agency
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The Georgian National Wine Agency on Thursday said promotion of wine from the country on international markets would become “more active” this year, with ₾16 million ($6mln) allocated for the purpose from the state budget.
The Agency added the budget meant an increase of ₾2 million ($753,362) from 2023, adding markets of the United States, the United Kingdom, Germany, Poland, Baltic states, China, South Korea and Japan remained priority directions where contractor companies would promote the product and increase its export potential.
It added Georgian wine would be represented at “all major exhibitions” in the US, Europe and Asia, with promotional efforts also involving domestic events, exhibitions, competitions, tours and festivals.
The Agency said ₾2 million would be allocated for the state programme for the promotion of Georgian wine, aiming to support producers exporting to priority markets.
Last year wines from Georgia were showcased at 14 exhibitions, 20 festivals and 100 tastings in 15 countries around the world, it added.
The Ministry of Agriculture of Georgia on Friday said New York City had hosted wine enthusiasts for a tasting of Saperavi and amber wines from the country with the support of the National Wine Agency of Georgia.
A scientific research programme on Georgian wine culture, and strategy and potential of promoting wines from the country in the United States were discussed at the sixth edition of the Georgian Wine Forum hosted in Austin, Texas on the weekend, the National Wine Agency of Georgia said on Monday.
Georgian Agriculture Minister Otar Shamugia said maintaining the international image of Georgian wine remained a “priority” for state institutions, in comments made during his visit to a Tbilisi wine laboratory on Thursday.
American media outlet CNN has published an article about Georgian winemaking, detailing the 8,000-year-old sustained tradition on the territory of the country and wide range of wine varieties produced in the country.
The Georgian National Wine Agency on Friday said Georgian wine was gaining popularity in the Asian market, highlighting the ongoing showcase of 16 wines from the country at Foodex Japan, an annual international food and beverage exhibition in Tokyo.