New York hosts Georgian wine presentation, tasting

New York has hosted a presentation, tasting and master class of Georgian wine with the support of the country’s National Wine Agency, the body said on Saturday.

30 Georgian wine producers, representing various denominations of wine, were featured at the event, which was attended by 400 professionals, members of the commercial sector and media, the Agency noted, pointing out the guests of the event had received information about the history, culture and “modern developed industry” of Georgian wine.

It also emphasised that similar events helped to increase awareness and sales of the national wine in the United States, which was the key strategic market for Georgia, adding since 2013, the Agency, “has significantly contributed to the promotion of Georgian wine” in the US.

From January to August of this year, the country exported about 900,000 litres of wine, marking a 66 percent increase compared to the same period of the previous year.

The event was organised by the Agency’s contractor American marketing company Colangelo & Partners, which is an integrated communications agency specialising in food, wine and spirits based in New York City and San Francisco.