National Tourism Administration launches project to develop Georgian souvenirs as tourist product
The Georgian National Tourism Administration on Tuesday announced the launch of a new project to develop souvenirs as a tourist product for the country, with its Head Maia Omiadze meeting with industry professionals to introduce the project earlier today. Photo: GNTA
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The Georgian National Tourism Administration on Tuesday announced the launch of a new project to develop souvenirs as a tourist product for the country, with its Head Maia Omiadze meeting with industry professionals to introduce the project earlier today.
The project will focus on utilising cultural and natural resources to identify key symbols for use in souvenirs, aiming to create new collections with “high-quality modern visuals and handicrafts”.
The initiative will aim to “effectively position” Georgia as a tourist destination in the global market.
The Administration said work on the project would be carried out through working groups, with the initial focus on collaboratively identifying symbols alongside industry professionals.
Maia Omiadze, the Head of the Georgian National Tourism Administration, on Thursday said the country’s participation in Madrid Fusión, an upcoming gastronomy fair in the Spanish capital, would contribute to establishing business ties between tourism insiders and promoting Georgia as a visitor destination.
The Georgian National Tourism Administration on Tuesday said it had featured at the International Fair of Tourism and Leisure in Poland together with the Adjara Tourism and Resorts Department of the western region of the country.
The Georgian National Tourism Administration last week showcased the country’s visitor attractions at the Matka travel fair in Helsinki, Finland.
Georgia’s tourist products were showcased at Riyadh Travel Fair 2024, an international tourism fair in Saudi Arabia’s capital city of Riyadh for the first time, the Georgian National Tourism Administration on Monday said.