Georgian National Tourism Administration partners with Skyscanner for tourism boost

The Georgian National Tourism Administration on Saturday announced a partnership with Skyscanner, one of the world's largest travel platforms, to attract more tourists from Germany, Poland, and the United Arab Emirates. 

Banners showcasing Georgia's tourist hotspots have been featured on Skyscanner's website, with the platform’s Country Explorer section providing detailed information about Georgia, accompanied by promotional pictures and articles, the Tourism Administration press office said. 

The campaign extends its reach to popular social media platforms, including Instagram, Facebook, and TikTok, to ensure a broader audience, with the National Tourism Administration setting goals for the campaign, anticipating up to four million impressions and 1,500,000 reaches.

Launched on Thursday, the marketing campaign is scheduled to run until January 13 of the following year.