ITB Berlin fairgrounds officials thank Georgian PM for making tourism fair “resounding success”

Georgian Prime Minister Irakli Garibashvili on Wednesday received a letter of gratitude from management of the Messe Berlin fairgrounds in the German capital that hosted this year’s edition of the ITB Berlin tourism fair, with representatives of the venue noting the “outstanding effort” by Georgia in its capacity as the Host Country for the event.

In the letter, Dirk Hoffmann, the Managing Director of Messe Berlin, and David Ruets, the Senior Vice President, thanked Garibashvili and “everyone involved” in making the event in Berlin a “resounding success”.

“ITB Berlin 2023 was, after a four-year break forced by the pandemic, again a major international platform for tourism stakeholders and enthusiasts, and Georgia played an integral role in the event”, they said.

“Your country’s stunning cultural and natural heritage was beautifully showcased, leaving a lasting impression on attendees on all levels and inspiring many to plan their next visit to Georgia. Your contribution towards promoting Georgia as a unique and exciting travel destination was truly commendable”, the letter also said.

Georgian PM launched ITB Berlin with other officials. Photo: PM's press office

Hoffmann and Ruets also said they hoped the “long-lasting relationship” would be continued. “Together we can achieve great things”, the managers of the fairgrounds told the Government head.

Georgian culture, hospitality and visitor destinations were highlighted in the three-day major fair last month by tourism agencies and travel companies from the country.