World's first Wine Blockchain Consortium established in Georgia
Georgian President Salome Zurabishvili said that Georgia as the homeland of wine, really deserves to be one of the first countries in the world to introduce technological innovations in the development of the wine industry. Photo: President's press office.
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The world's first Wine Blockchain Consortium has been established in Georgia through a partnership between the Georgian National Wine Agency and Norway-based blockchain trading platform WiV Technology.
Georgian President Salome Zurabishvili who today attended the consortium establishing ceremony said that Georgia as the homeland of wine, really deserves to be one of the first countries in the world to introduce technological innovations in the development of the wine industry.
Most importantly, this innovative technology will help verify the quality of wine, increase its sales and marketing efficiency, attract additional capital and finance for wineries, simplify export procedures and improve the quality and price of Georgian wine", Zurabishvili said.
She said that the consortium will especially support female winemakers in the country with special programmes and training courses.
Georgia exported 65 million bottles of wine to 59 countries in January-August 2021, which is an increase of 19% compared to the same period of 2020, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $145 million. Revenues increased by 13% year-on-year. Meanwhile, Georgia exported 22 million bottles of Georgian brandy (+21%) and 570,000 bottles of chacha (+115%) abroad in the first eight months of 2021.
In order to increase the export, sale, competitiveness and awareness of Georgian wine abroad the government of Georgia has decided to co-finance marketing campaigns of wine companies in export markets except for CIS countries.
Julie Peterson, Managing Partner of US marketing company Marq Energie Consulting, has met Georgian wine producers in the United States to introduce them to the characteristics of the US market and help them create strategies for exporting wine to the US.
Georgian President Salome Zurabishvili has visited Monaco, where she promoted Georgian wine at a special event entitled 'Meeting with Vine Roots' which was attended by His Serene Highness the Prince of Monaco Albert II and locals as well as Georgian winemakers.
Georgia exported 72.5 million bottles of wine to 60 countries in January-September 2021, which is an increase of 12% compared to the same period of 2020, says the Georgian National Wine Agency. By selling wine abroad Georgia generated $168 million. Revenues increased by 11% year-on-year.