Demna Gvasalia's Balenciaga team up with Gucci for major fashion collaboration
The joint move comes on Gucci's centenary year. Photos courtesy of Gucci/via Dazed Digital.
Tweet 
Share
In a move dubbed a "new age in fashion diplomacy" by industry media, Balenciaga and their Georgian creative director Demna Gvasalia are teaming up with Gucci, another major name in the field, for a collection bearing signature sights of both fashion houses.
Following rumours this week of the two big names joining forces, on Thursday Gucci released a show, titled Aria, that confirmed the collab and gave professionals and enthusiasts their first look at the resulting collection.
While both labels are under the ownership of the French corporation Kering, a "power play" between the two brands is still perceived with signs of competition, with Esquire noting after the reveal the collaboration marked a diplomatic decision to "power share".
[T]he fashion world has spent the last week conspiracising and conflating. How would Demna’s subcultural gags translate to the kitsch mythology of Alessandro?
- Dazed
The behemoth cross pollination gave us Balenciaga's ferocious silhouettes executed with all of Gucci’s usual bedazzling treatments and trimmings
- Dazed
Differences between the two houses that would usually make a team-up between them seem unlikely, however the initiative comes on the 100th anniversary year for Gucci, and thus perhaps a cause to mark with a bold move.
Collaborations involving Gucci with other names in fashion have been notable in the run-up to the brand's centenary, with joint creative work with The North Face and musical artist KAI in 2020 and 2021 respectively.
Under Gvasalia's creative directorship Balenciaga have not been strangers to collaborative moves either, with the label giving Crocs shoes a runway opportunity in 2017.
Georgian designer Demna Gvasalia is adding another international prize to his growing collection, receiving the prestigious award referred to as the ‘Oscars of Fashion’.
Lil Wayne, a popular American rapper, appeared in Georgian fashion designer Demna Gvasalia’s brand new denim jacket at the Pot of Gold music festival in the United States. Gvasalia unveiled his new collection for Vetements, which is inspired by Georgian poetry earlier this month.
Georgian fashion designer Demna Gvasalia has unveiled his new collection for Vetements, which is inspired by Georgian poetry. In his post yesterday on Instagram, the designer shared photos from his new collection, which also included denim jackets with the names of famous Georgian poets.
Georgian-born creative Demna Gvasalia was named the Accessories Designer of the Year at the 2018 Fashion Awards in London on Monday, as his brand Vetements revealed its collection themed on contemporary history of Georgia.
Rihanna, Kim Kardashian, Elliot Page and Tracee Ellis are among the celebrities who arrived at this year's Met Gala wearing Georgian Demna Gvasalia's Balenciaga Couture. Rihanna wore a Balenciaga overcoat and matching hat, while Kardashian walked the red carpet solo covering up her face in an all-black head-to-toe Balenciaga ensemble teamed with a ponytail and heels.
Georgian fashion designer and creative director of fashion house Balenciaga, Demna Gvasalia, has starred in the most recent TV series of The Simpsons. The red carpet performance of the Balenciaga Spring/Summer 2022 collection was ‘the build-up’ to an actual premier of The Simpsons special episode at the Paris Fashion Week on October 2.
Georgian-born designer Demna Gvasalia received the International Women's Designer of the Year award from the Council of Fashion Designers of America in the association's 2021 Fashion Awards in New York City on Wednesday.