Ambiente: Frankfurt’s major consumer goods fair to mark 2020 edition
The major fair will draw in industry professionals for networking and contract opportunities as well as general visitors. Photo: Messe Frankfurt Exhibition GmbH/Thomas Fedra.
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Design products and ideas from thousands of exhibitors, ranging from living space concepts to presents, will be found next month at Ambiente, the most significant trade fair for consumer goods.
The annual event, with its established scale of hosting hundreds of thousands of visitors discovering household, catering and gift items, will open its fairground doors in Frankfurt to about 4500 exhibitors from over 90 countries this year.
Suppliers and consumers flocking to this, the largest such platform internationally, will be invited to check out the three areas the organisers set up to profile exhibits in - Dining, Living and Giving sections will provide inspired works of design and functionality in every interest point.
At the fairgrounds, visitors will find products in groups organised for easy selection by subject.
Concepts and designs for living rooms, decorative accessories, fragrance and other residential-themed creations will find their space in the Living area halls, where handcrafted works, lighting exhibits and florist works will be unveiled.
Here is the perfect platform for interior design, furnishings and decoration [that] offers a complete range of furniture, lights, lifestyle and design accessories, home fragrance, decoration trends and floristry” - Ambiente
The Dining area will be split into halls presenting everything creators have come up with for kitchen textiles, cutlery, porcelain products and more.
Those looking to upgrade their cooking experience, keep their dining areas clean and bring the latest and greatest in machinery to their kitchens will be hosted here, with catering industry professionals finding their own needs met among HoReCa (Hotel, Restaurant, Cafe)-oriented offerings.
A range of exhibits aimed at providing the experience of gifting have been selected to be introduced to fairground visitors in three halls of the Giving area. Designer presents, bags, jewellery and classic gift ideas will be packed in these areas of the Frankfurt event.
In addition these general points, organisers will also offer special interest attractions, with the fair devoting particular attention to networking for HoReCa industry professionals, Contract Business meetings for specific projects and the subject of ethical consumption for environmental purposes.
There is strong demand for products that are manufactured sustainably and fairly and meet ethical standards. With its Ethical Style label, Ambiente offers a differentiated navigation aid across all areas” - Ambiente
Originating in 1949, the Ambiente fair is held Messe Frankfurt fairgrounds and is oriented towards products for spring and summertime markets. The fair has also become the largest non-Asian hubs for high-volume trade.
The Frankfurt-based fair hosts almost half of its buyers from EU states, with 26 percent flocking to the grounds from Asia and the rest split between rest of the European continent, America and other parts of the world.
This year’s consumer goods event will run between February 7-11.