Victoria’s Secret Angels put Georgia on street-style map
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Georgia’s burgeoning fashion industry is once again in the spotlight, this time thanks to Victoria’s Secret Angels.
Dutch model and one of the youngest Angels, Romee Strijd, stepped out in a Georgian label, wearing a red leather jumpsuit by Tamuna Ingorokva.
American fashion and lifestyle magazine Vogue wrote that "Romee Strijd, fresh off the runways of Moschino and Philosophy di Lorenzo Serafini, stepped out this past weekend in a head-turning red leather jumpsuit. The bold piece, reminiscent of Uma Thurman’s sword-wielding character in Kill Bill, was from Georgian designer Tamuna Ingorokva’s Fall 2016 collection. The model upped her assassin style with a pair of shades and high-heeled booties”.
Georgian designer Tamuna Ingorokva is also favoured by another Victoria’s Secret model, Doutzen Kroes.
Fashion from the Caucasus country lately has been making serious inroads among the style set. Perhaps Strijd got turned on to the country’s emerging designers after seeing former Victoria’s Secret model, Doutzen Kroes, sporting Ingorokva’s pieces on and off the red carpet, including a tomboy pantsuit last year? Or maybe it was Bella Hadid who put the ex-Soviet state on her radar by wearing the up-and-coming Georgian label, Situationist?”, wrote Vogue.
Last month while out in Paris, Bella Hadid stepped out in Georgian label Situationist not once, but twice.
The young brand was started by Irakli Rusadze and Davit Giorgadze in 2015 and has since become a hit in the designer's’ home country for its youthful, vetements-minded aesthetic. Situationist is the same brand that put out a shirt based off the Georgian flag for the Spring 2017 collection.
As for Tamuna Ingorokva, the label was established in 2002 and is famous for leather jumpsuits that the designer has been producing for several seasons. Tamuna Ingorokva also creates her own footwear. In addition, she designs an internationally-sold line of wedding dresses.
Georgian models Ana Shelia and Marisha Urushadze rocked the runway last week at Paris Fashion Week in France where they presented the latest collections for spring/summer 2017.
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The young Georgian will be the face of Armani Collezioni’s Spring/Summer collection. Armani Collezioni is one of the most prestigious labels under which Armani sells its products.
Georgian model Mariam Shakiashvili will feature in Calvin Klein’s new catalogue.
Georgian model Tako Natsvlishvili may become one of the 25 new models of the world famous Victoria’s Secret fashion house. Having moved to the final stage, Natsvlishvili is now waiting for the short-list selection.
Georgia is once again in the fashion spotlight thanks to American singer, songwriter, and actress Lady Gaga, who has chosen a Georgian label for the second time already.
Mathilda Gvarliani has become the first Georgian model to appear on the cover of the Vogue fashion magazine, after the Dutch edition of the international publication revealed its December edition.
Chanel, a French luxury fashion house, has chosen Georgian model Mathilda Gvarliani as the face of the new Chanel fragrance line, along with three models, to advertise the four new scents of one of the most famous lines of fragrances from the brand - Chance.