Georgia has showcased its unique wine and presented its rich winemaking history at two special events named ‘Wines of Georgia’ held in Estonia and Latvia this week.
Local and foreign wine importers, sommeliers, restaurant owners, wine journalists and bloggers attended the two wine events in the Baltic States.
Baltic countries are traditional markets for Georgian wine though we are working on a new segment – a young generation to let them know about Georgian wine culture and traditions.
It is important to popularise Georgian wine and grow the publicity around our products and that Georgian wines are included in the Estonian Sommelier School program. Also next year the National Wine Agency is planning active marketing arrangements in Baltic countries, as strategic export markets for Georgian wine,” said Irakli Cholobargia of the Georgian National Wine Agency.
Eight Georgian wine companies participated in the Georgian wine event in Estonia and Latvia.
Latvia and Estonia were among the top ten importers of Georgian wine.
In the first 10 months of 2016 Georgia exported more than 980,000 bottles of wine to Latvia - a six percent increase year-on-year.
As for Estonia, Georgia exported 516,000 bottles of wine to the country, which was a 33 percent increase year-on-year, said the Georgian National Wine Agency.