Newly available affordable flights from Europe to Georgia are set to make the country more accessible just as it is putting efforts into promoting its tourist potential, says a new piece for Cone Nast Traveler.
The article on the travel website tips cheap new flights by Ryanair, a European airline focusing on low-price fares, to open up capital Tbilisi and western regional hub Kutaisi to new travellers.
The flights will kick off with Bologna-Kutaisi, Marseille-Kutaisi, and Milan-Tbilisi in November, followed by Cologne-Tbilisi in April 2020.
We found flights from Marseille to Kutaisi (4 hours and 20 minutes) for as cheap as , making Georgia a feasible add-on to your next Euro trip," author Benjamin Kemper explains.
The two locations offer a taste of the country from different viewpoints, serving as the first entrance for tourists discovering the country "just hitting its tourism stride".
Hospitality, winemaking heritage and untouched natural attractions have played their part in a steady increase of visitors over the recent years, however the main contribution has been the Georgian National Tourism Administration's push for promotion, the article argues.
The agency rolled out global ad campaigns, hosted thousands of journalists, and incentivized local communities to claim their piece of the proverbial khachapuri by building guest houses and creating services for tourists," the feature points out.
Read the full story here.