Georgian National Tourism Administration features in ITB Berlin tourism trade fair
Georgia featured as the Host Country at ITB Berlin last year, where thousands of visitors were introduced to its tourist destinations and culture. Photo: GNTA
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The Georgian National Tourism Administration on Thursday featured in ITB Berlin Convention, a major international tourism trade fair, to promote the country’s potential to international tourist markets and plan marketing campaigns.
The Administration said its Head Maia Omiadze met with representatives of “influential” media platforms and companies, including National Geographic, Bloomberg and Wanderlust, and organisers of the international culinary festival Nat Geo Food Fest. They held discussions with representatives of China Ready, a global accreditation system that identifies products and services that Chinese consumers can trust, participating in the exhibition.
Marcus Lee, the Head of China Travel Online, a major outbound travel portal, said he held “very important” talks with the GNTA, and noted visa-free travel announced last month between Georgia and China was “very welcome”.
We will support the GNTA to make Georgia's tourist destination[s] in China more recognisable and [bring] more Chinese tourists to visit Georgia”, he added.
The GNTA said over 1,300 tourism companies and organisations from 132 countries featured in the fair, with more than 1,250 sales companies present at the exhibition. The private sector had the opportunity to network with international tourism companies and find new business partners, it also noted.
Georgia featured as the Host Country at ITB Berlin last year, where thousands of visitors were introduced to its tourist destinations and culture.
TAV Georgia, the company operating Tbilisi and Batumi airports in the country, on Tuesday featured in ITB Berlin Convention, a major international tourism trade fair, to promote domestic airport services.
Today Berlin is preparing for the world's largest tourist exhibition, 2023 ITB Berlin, which will start on Monday with an official opening ceremony. Georgia has a special status at the international fair, featuring as the Host Country under the theme “Infinite Hospitality” at ITB Berlin this year. The advertising messages about Georgia and the images of its wonderful sights can be easily noticed by any visitor at the Berlin airport as well as in the streets of the city.
Georgian culture, hospitality and visitor destinations have been highlighted on social media by ITB Berlin, a major international tourism fair set to run with Georgia as the Host Country, as the global event is gearing up for its launch next week.
The Georgian National Tourism Administration and 52 domestic tourist businesses are promoting visitor sights and destinations of Georgia at the Arabian Travel Market, a trade exhibition running between Monday and Wednesday in Dubai.